Manager, Global Merchandise Licensing and Trademarks

Job Description

Hybrid: This position does not require an employee to be on-site full-time to perform most effectively. The employee's role enables them to work at a GM facility or off-site as frequently as needed or desired.

• This position requires an employee to be onsite 1-3 times per week.

General Purpose of Position:

The main purpose of this position is to lead a high performing Center of Excellence (COE) team that manages the use of GM's merchandise trademarks globally, manage the merchandise licensing program for consumer brands (GMC, Buick, Cadillac, GM, Hummer, retired brands) and emerging lines of business. Develop guidelines and marketplaces for emerging marketplace opportunities like NFT's and oversee the operations of the GM Company Store. This position is responsible for the revenue generation and expense control for this line of business.

Work requires independent judgment and creativity

Major Duties and Responsibilities:

• Lead a high performing licensing organization to reach maximum potential
• Develop licensing strategy, objectives, and tactics that support our vehicle brands' marketing strategies
• Work directly with merchandise licensees to develop products and merchandise packages that drive revenue and brand image
• Manage product review process, royalty reporting and collection processes, audits, license agreement development and licensee relationships
• Provide contract and royalty process support for GM Licensed Accessories
• Work with brand teams to ensure integration with brand activities
• Develop guidelines, processes, and GM marketplace for GM's NFTs
• Manage merchandise infringement activities
• Oversee GM Company Store licensee to maximize profits
• Develop and communicate overall business objectives
• Track financials
• Develop and execute marketing opportunities
• Ensure store properly reflects individual brands
• Clearly communicate strategy, tactics and results to management

Additional Job Description

Skills and Abilities:

REQUIRED:

• Strategic thinking-ability and interest in understanding how our roles can support, lead, and/or follow the Brand direction
• Communication skills-ability to clearly develop and communicate licensing strategy and recommendations to the brands and senior executives
• Curiosity-a questioning personality that looks at the products to ensure they are keeping the customer at the focus and fitting with brand strategies. Someone who continually seeks to find better ways to showcase the brand through licensed products
• Creativity - an understanding of the power of trends, an ability to understand what fashion and products are relevant now, where trends are expected to go, and where the brand needs to be along that path
• Financial understanding - ability to analyze royalty reports and store operating statistics and develop recommendations to meet objectives
• Legal understanding - ability to work with GM's legal team to help provide protection to GM's brand marks and their usage in multiple types of merchandise
• Computer and systems skills-Excel, Word, PowerPoint. Comfortable learning and using online software (SAAS) and databases
• Teamwork / Work well with others
• Planning and organizational skills
• Dealing with ambiguity

Education and/or Training:

• Bachelor degree required, Master's degree preferred
• Marketing and/or advertising experience required
• Sales or Merchandising experience preferred

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us atCareers.Accommodations@GM.com. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.