What are the responsibilities and job description for the Head of Ecommerce Capabilities & Digital Acceleration, North America Pet (US Remote Eligible) position at General Mills and Careers?
Job Description:
This role reports to the Vice President, Sales for the North America Pet segment, and leads a high-performing cross-functional team. This leader will inspire and enable the team to deliver outsized impact through best-in-class execution and strategic customer engagement. The ideal candidate will possess exceptional negotiation skills, a deep understanding of the eCommerce landscape, and the ability to collaborate effectively across multiple teams and functions.
Key Responsibilities
We are seeking a highly experienced and results-oriented Head of Ecommerce Capabilities and Digital Acceleration to significantly accelerate sales growth via digital modalities across all major customers with a differential focus on all major pureplay platforms and Walmart in the North America Pet Segment. This leadership role requires a proven track record of success in developing and executing eCommerce strategies, building capabilities to transform, building strong customer relationships, and driving significant revenue growth.
This role reports to the Vice President, Sales for the North America Pet segment, and leads a high-performing cross-functional team. This leader will inspire and enable the team to deliver outsized impact through best-in-class execution and strategic customer engagement. The ideal candidate will possess exceptional negotiation skills, a deep understanding of the eCommerce landscape, and the ability to collaborate effectively across multiple teams and functions.
Key Responsibilities
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Strategic Growth & Customer Management:
- Partner with customer teams to accelerate key customer partnerships. This includes developing relationships with digital leaders, partnering to build JBPs that accelerate digital growth and building capabilities to advance customer performance. Provide ongoing customer support, proactively addressing issues and ensuring alignment on business goals.
- Translate overarching commercial strategies into effective pureplay execution. This involves collaborating with sales strategy and planning teams to align trade investment strategies, develop differentiated commercial investment plans and sell-in narratives tailored to customer objectives, and negotiate trade and consumer pricing that balances growth with profitability targets. Regularly track account performance, monitor compliance, and adapt tactics to achieve KPIs.
- Drive eCommerce activation and forecasting. This includes deploying strategic initiatives (e.g., new shoppable content formats, digital test zones), managing demand forecasts by considering factors such as discontinuations, promotions, competitive shifts, and market trends, and collaborating with internal teams to ensure consistent strategy deployment across all accounts. Actively partner across business teams including partnership on the eCommerce innovation pipeline by identifying and developing new ideas.
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Omnichannel Capability Development & Enablement:
- Effectively articulate to business and senior leadership teams what is happening across eCommerce—what’s driving sales, what risks exist, and what actions are needed to address them. Provide lens on competitive landscape and where opportunities exist.
- Lead the development and scaling of eCommerce capabilities. This involves partnering with global eCommerce teams to build and implement insights and capabilities, identifying and implementing optimal technology solutions (e.g., data ingestion, analytics, content management), and driving alignment on best practices, KPIs, and benchmarks across teams. Share learnings and tools with other regional markets, adapting best practices as needed.
- Coach and elevate internal and customer-facing teams across functions. This includes developing and delivering eCommerce training programs covering topics such as digital shelf analytics, paid search management, content optimization, and marketplace strategy. Align eCommerce strategy with the learning roadmap to ensure teams have the necessary skills to drive online business growth, customer development and revenue.
- Enable eCommerce activation across teams and customers. This involves collaborating with customer-facing teams and sales leaders to integrate eCommerce objectives into joint business plans, regular reviews, and quarterly business reviews. This also includes partnering with marketing teams to allocate appropriate funding to digital channels, enhancing online product portfolio, aligning paid search investments with overall goals, monitoring content execution, supporting assortment planning, and serving as a subject matter expert for category management, working with retailers on aspects such as navigation, search optimization, and shelf placement.
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People Leadership:
- Lead, coach, and develop a high-performing team, creating a culture of accountability, collaboration, and continuous improvement.
Minimum Requirements
- Bachelor's degree in Business Administration, Marketing, or a related field. MBA preferred.
- 10 years of experience in eCommerce, with at least 5 years in a leadership role.
- Proven track record of success in driving significant eCommerce revenue growth.
- Deep understanding of the eCommerce landscape, including major pure-play platforms and intermediaries.
- Exceptional negotiation and relationship-building skills.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Proficiency in Microsoft Office Suite and eCommerce analytics tools.
- Travel ~25% of the time (key customer, industry and internal events).
Preferred Qualifications
- Experience working with CPG brands.
- Experience working in a pureplay retailer.
- Experience with data analytics and reporting tools.
- Experience managing and mentoring teams.
- Experience with Pet Food Category
Additional Considerations
- We are open to 100% remote candidates with travel based on business needs.
- International relocation or international remote working arrangements (outside of US) will not be considered.
- Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas.
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.