What are the responsibilities and job description for the Senior Account Manager - Adverting, Experiential & Design position at GENERAL IDEA.?
Company Description GENERAL IDEA is a global creative agency based in New York City, with offices in London and Los Angeles. The team is composed of creatives, strategists, and producers with deep roots in fashion and luxury, working across diverse categories and mediums. The agency partners with entrepreneurs and business leaders to launch new brands, refresh iconic brands, and shape cultural narratives. GENERAL IDEA also curates celebrity and talent collaborations and designs experiential moments at the center of culture, offering candidates the opportunity to work on high-impact, visible initiatives.
Role Description This is a full-time, hybrid Senior Account Manager role based in New York, NY, with some flexibility to work from home. The Senior Account Manager will lead client relationships across advertising, experiential, and design projects, serving as the primary point of contact and ensuring strategic alignment with client goals. Responsibilities include managing day-to-day account operations, overseeing project timelines and budgets, coordinating cross-functional teams, and guiding campaign and experience development from brief through execution. The role involves translating client objectives into clear creative and production deliverables, identifying opportunities for account growth, preparing and presenting proposals, and maintaining high standards of quality and service. The Senior Account Manager will also mentor junior team members, support new business efforts, and help refine processes to improve efficiency and collaboration.
Qualifications
- Proven experience in client services or account management within advertising, experiential marketing, or design-focused agencies.
- Strong project management and organizational skills, including managing timelines, budgets, and multi-disciplinary teams.
- Demonstrated ability to develop and communicate strategic recommendations, with a clear understanding of brand building and positioning.
- Excellent written and verbal communication skills, including experience preparing decks, proposals, and client-facing documentation.
- Experience working with fashion, luxury, entertainment, or culture-driven brands is highly beneficial.
- Ability to work in a hybrid environment, balancing in-person collaboration in New York with independent work from home.
- Comfort managing multiple concurrent projects and navigating fast-paced, deadline-driven settings.
- Bachelor’s degree in Marketing, Communications, Business, Design, or a related field, or equivalent professional experience.
- Proficiency with common agency tools and platforms (e.g.,Excel, Keynote, presentation tools, collaboration systems).
- A collaborative mindset, strong problem-solving skills, and a commitment to inclusive, respectful teamwork.