Technical Sales Enablement Manager

The Technical Sales Enablement Manager plays a key role in enhancing distributor sales performance and driving customer engagement with the Generac Industrial Energy brand and product portfolio. This customer-facing position is responsible for delivering impactful sales training both at the factory and in the field, conducting evaluations to identify best practices and performance gaps, and contributing to the development and refinement of sales tools and content. Additionally, the role collaborates closely with Marketing and Sales Enablement teams to support strategic initiatives and ensure alignment across customer-facing efforts.

Major Responsibilities

• Collaborate with the sales team to evaluate sales representation effectiveness and identify performance gaps through structured analysis.
• Design, develop, and maintain sales tools and content that enhance representative effectiveness and drive revenue growth.
• Deliver comprehensive sales training programs, including factory-based sessions and targeted in-field training for industrial sales teams within Generac industrial and our North American dealer channels
• Facilitate distributor-level role play and skill-building exercises to boost confidence and selling capabilities, with a focus on system-level understanding and technical solution selling.
• Conduct training seminars for local IDC sales representatives using standardized curriculum, including train-the-trainer support.
• Contribute to the Professional Development Seminar Series (PDSS) through content creation and delivery.
• Serve as the corporate liaison with certifying authorities for the PDSS program.
• Maintain and update technical onboarding materials for Generac Industrial sales personnel.
• Provide input into the development & refinement of sales tools & training curriculum to align with regional & strategic IDC goals.
• Offer real-time feedback from customers and IDC partners to inform management decisions and strategy.
• Author and support the creation of technical white papers and articles for marketing and thought leadership initiatives.
• Act as a technical resource to Marketing for content development across various platforms (e.g., web, presentations, webinars).
• Own and continuously improve training materials for multiple technical sales and engineering programs.
• Manage & enhance product and market onboarding materials, collaborating with corporate teams to expand reach and impact.
• Support the creation and delivery of online training and marketing videos by contributing technical expertise.
• Partner with the Technical Training team to support aftermarket product developments and initiatives.
  
  

Minimum Job Requirements

• Bachelor’s degree in engineering or technical discipline, preferably Electrical Engineering
• 5 years of technical experience with power generation (controls, alternators, applications, codes) or equivalent experience
• 3 years of standby power generation industry commercial experience
• 3 years of training experience preferably with technical product or equivalent
  
  

Preferred Job Requirements

• Masters degree in Business Administration, Engineering or related fields
• Formal certification, Bachelors or Masters degree to Education, Technical Communication or related fields
• Experience in corporate technical training environment
  
  

Knowledge / Skills / Abilities

• Excellent verbal and written communication skills
• Excellent presentation and training skills
• Ability to engender trust and confidence of the distribution team
• Ability to work collaboratively with the sales team
• Ability to work independently
• Proficiency with Microsoft Office Suite software (Excel, Word, PowerPoint); Teams, NitroPro