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Technical Business Development Manager

Generac
Waukesha, WI Full Time
POSTED ON 11/18/2025 CLOSED ON 12/17/2025

What are the responsibilities and job description for the Technical Business Development Manager position at Generac?

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The Technical Business Development Manager (BDM) is responsible for supporting the front-end growth of Generac’s Residential Energy Technologies with the 3,000 Electrical Utility Providers in North America. In this role, they are responsible for driving the acceptance and adoption of new switch gear (transfer switch) technologies with the utility providers service areas in their given territories. The BDM must be able to technically represent our products, project manage numerous submittals at once and serve as a key liaison upon product approvals with our internal Marketing and Sales teams for market introduction.

This role will work closely with our Product Management team and other residential commercialization stakeholders such as Marketing, Sales and Engineering.

Responsibilities:

  • Partnering with electrical utilities.
  • Building and maintaining relationships with key utilities and identifying lead contacts responsible for reviewing new products/technologies.
  • Developing a documented library of review process/procedures for each respective utility and disseminating them to stakeholders.
  • Preparing, entering and tracking the progress of review submissions.
  • Working with Authority Having Jurisdictions (AHJ’s) and utility permitting process, ensuring NEC utility compliance.
  • Coordinating technical reviews of products with internal Generac teams as and when required.
  • Developing and maintaining project schedule for each submittal.
  • Capturing, quantifying and assisting in prioritizing product updates/alterations that may be needed.
  • Finalizing approvals and directing the involvement of cross-functional personnel within Energy Systems to meet performance objectives and customer expectations.
  • Coordinating and leading the introduction of approved products with Product Management, Marketing and Sales teams.
  • Collaborating with Product Management in new product development cycles by helping to specify new product requirements and identifying commercialization efforts to reflect areas of new opportunities in the markets they serve.
  • Leading or attending technical trade shows, meter school conferences, inspector trainings, and other industry events as required.
  • Conducting research to identify new markets and customer need.
  • Developing a strong understanding of company products, competition in the market and positioning. Following the latest industry developments and stay current on corporate competitors.
  • Maintaining knowledge of industry trends, technologies, and regulations to ensure the company is staying ahead of the curve.


Minimum Job Requirements:

Education:

  • Bachelor’s degree in business, Marketing, Engineering or equivalent work Experience


Work Experience:

  • 5 years of business development or other sales / account management experience.
  • Previous experience establishing business to business relationships in a technically oriented industry.
  • Prior account management experience, specifically, working within a territory and leading a region according to their organization’s growth metrics / expectations.
  • Prior experience collaborating with cross-functional leadership teams.
  • Prior experience managing / leading projects and tracking to timelines, costs and other key project measures.


Knowledge / Skills / Abilities:

  • Ability to travel up to 60-70% initially with a reduction in required travel over time (down to :25-35%).
  • Familiarity with utility meter technology and compliance standards.
  • Knowledge of the residential electrical safety groups, standards and applicable requirements (e.g. NEC, UL, IAEI, IEEE, OSHA, etc.).


Preferred Job Requirements:

Education:

  • Master of Business Administration or Bachelor degree in Electrical Engineering


Certification / License:

  • Various residential electrical certifications / licenses; e.g.:
    • Certified Electrical Contractor (CEC)
    • Master Electrician (ME)
    • Residential Electrical Inspector (REI)


Work Experience:

  • 7 years of business development or other sales / account management experience.
  • Previous experience working within the residential electrical industry or managing / developing residential electrical technologies.
  • Prior experience developing relationships within the residential electrical industry.
  • Experience working with, attending and/or partaking in residential electrical standards groups / committees.


Knowledge / Skills / Abilities:

  • Knowledge of residential generator and energy storage systems.
  • Ability to manage multiple projects.
  • Excellent time management and the ability to breakdown large workloads and/or tasks into something manageable and achievable.
  • Project management and organizational skills.
  • Program management skills and abilities.
  • Excellent verbal and written communication skills.
  • Excellent preparation of sales materials and presentation skills.
  • Excellent negotiation skills.
  • The ability to work independently.
  • An understanding of interests / motivations of utility operations.
  • The ability to identify, uncover, and help prioritize new areas of financial / business opportunity.
  • The ability to manage long (potentially multi-year e.g. 1-2 year) project cycles, seeing through to closure.
  • Knowledge of internal processes and systems that support the introduction of new products / technologies within key channels / accounts.
  • Self-starter, independent and internally motivated with a drive to win.


Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
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Salary.com Estimation for Technical Business Development Manager in Waukesha, WI
$99,439 to $135,918
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