Senior SEO Specialist

In the role of Senior Digital Marketing Specialist working on-site in Waukesha, Wisconsin, you will be part of the Corporate Marketing team.

The Senior Digital Marketing Specialist oversees the multi-faceted digital marketing activities and provides leadership guidance to integrated media buyers on the Marketing team. This includes but is not limited to overseeing digital lead generation efforts via Google/Bing Pay Per Click campaigns, social postings, digital display, CM360 and digital analysis. The Senior Digital Marketing Specialist continuously evaluates digital efforts for improvement and potential new tests/activities.

The SEO Specialist will support the execution of Generac’s organic search and AI Optimization (AIO) strategies across a portfolio of digital properties. This role is hands-on and focused on implementing SEO best practices, optimizing content, and identifying opportunities to improve search visibility and performance.

This role will report to the SEO and Content Strategy Manager and work closely with product marketing, UX and design, and engineering teams to enhance site performance, support content initiatives, and contribute to a scalable organic growth strategy.

Key Responsibilities

SEO Execution & Optimization

• Execute on-page SEO optimizations including metadata, internal linking, header structure, and URL improvements
• Support keyword research and implement keyword targeting across priority pages
• Optimize existing content to improve rankings, engagement, and conversion performance
• Assist in developing content briefs aligned with SEO strategy and user intent
  
  

Technical SEO Support

• Conduct routine technical audits to identify crawlability, indexation, and performance issues
• Partner with engineering and UX teams to implement SEO recommendations (e.g., site speed, structured data, mobile optimization)
• Support implementation of schema markup and other technical enhancements
  
  

Content & AIO (AI Optimization)

• Assist in optimizing content for AI-driven search experiences (e.g., featured snippets, generative search, FAQs)
• Support development of resource content such as blogs, guides, and help articles
• Ensure content aligns with evolving search behaviors and AI search trends
  
  

Performance Tracking & Reporting

• Monitor and report on key SEO metrics including rankings, organic traffic, and conversions
• Use tools such as Google Analytics, Google Search Console, and SEO platforms (e.g., SEMrush, Ahrefs) to analyze performance
• Identify trends and recommend optimizations based on data insights
  
  

Cross-Functional Collaboration

• Collaborate with internal teams (content, digital, product marketing) to align SEO with broader marketing initiatives
• Support campaign launches and website updates with SEO best practices
• Coordinate with external agencies or vendors as needed
  
  

Minimum Requirements

• Bachelor’s degree or equivalent experience
• 3–5 years of hands-on SEO experience
• Experience optimizing website content and improving organic search performance
• Familiarity with SEO tools (Google Search Console, Google Analytics, SEMrush, Ahrefs, etc.)
  
  

Preferred Qualifications

• Experience with technical SEO fundamentals (site audits, schema, Core Web Vitals)
• Understanding of AI-driven search and emerging SEO trends
• Experience working within CMS platforms (e.g., Adobe Experience Manager, WordPress, Optimizely)
• Basic HTML/CSS knowledge
  
  

Knowledge, Skills & Abilities

• SEO Fundamentals: Strong understanding of on-page, technical, and content SEO best practices
• Analytical Thinking: Ability to interpret data and translate insights into actionable recommendations
• Content Optimization: Skilled in improving content for both users and search engines
• Attention to Detail: Ability to identify issues and ensure accuracy in implementation
• Collaboration: Comfortable working cross-functionally in a fast-paced environment
• Adaptability: Keeps up with algorithm updates, SEO trends, and AI search evolution
  
  

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel.