Senior Marketing Analytics Engineer - Paid Media

We are seeking an experienced and analytical Senior Marketing Analytics Engineer - Paid Media to own and drive analytics initiatives related to media performance measurement, marketing attribution, and advanced reporting. The ideal candidate will collaborate across teams to deliver data-driven insights and solutions, supporting strategic goals and enhancing business outcomes.

Major Responsibilities

Analytics Leadership:

• Manage analytics workstreams focused on media performance measurement and marketing attribution.
• Conduct ad hoc and deep-dive analyses aligned with team priorities.
  
  

Collaboration

• Partner with data engineering teams to design and build marketing infrastructure that addresses both business and analytical needs.
• Work cross-functionally to analyze the impact of experimentation on marketing metrics.
  
  

Reporting Development

• Design and optimize reporting frameworks, ensuring timely and accurate delivery across the organization.
• Create and maintain dashboards to monitor strategic KPIs.
  
  

Data Integration

• Collaborate with various teams to consolidate data from multiple sources into unified repositories.
• Support integration of sales, operations, and consumer data to enable comprehensive analysis.
  
  

Performance Metrics

• Develop and refine performance metrics to measure and enhance business outcomes.
• Implement dashboards and reports to support strategic decision-making.
  
  

Process Improvement

• Lead initiatives to enhance reporting processes and automation.
• Identify and implement workflow improvements to deliver actionable insights.
  
  

Advanced Analytics

• Develop and present benchmark reports using advanced analytics techniques.
• Create and deploy predictive models
  
  

Education

Minimum Job Requirements

• Bachelor’s degree in data science, Computer Science, Statistics, or a related field is required
  
  

Experience

• Minimum 7 years of experience in data analytics or marketing analytics, with a proven track record in business intelligence and performance reporting.
• Hands-on experience with marketing measurement tools such as multi-touch attribution, media mix modeling, incrementality testing, matched market testing, and A/B testing.
  
  

Technical Skills

• Advanced proficiency in Power BI and Excel for dashboard creation and data visualization.
• Strong expertise in SQL and familiarity with R or Python.
• Solid knowledge of data modeling and integration techniques.
  
  

Analytical Skills

• Ability to analyze large, complex datasets to identify trends and deliver actionable insights.
• Strong understanding of business metrics and forecasting techniques.
  
  

Soft Skills

• Proven ability to collaborate effectively within a team and with cross-functional stakeholders.
• Exceptional attention to detail with a commitment to accuracy and timeliness.
  
  

Generac is committed to fair and equitable compensation practices. The salary range for this role is 95,000 - 120,000. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications and geographic location. This role is eligible for variable compensation including short term and long-term incentives. This position includes a comprehensive benefit package that includes medical, dental and vision plans; life, long-term disability, flexible spending and health savings accounts, accrued paid time off, paid Holidays and 401(k) retirement benefits.

The application period for the job is estimated to be 5 days from the job posting date. However, this timeline may be shortened or extended depending on business needs and the availability of qualified candidates.