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National Account Manager II

Generac
Denver, CO Full Time
POSTED ON 4/19/2026
AVAILABLE BEFORE 5/18/2026
The National Account Manager II develops and implements national sales strategies for increasing sales and profits through national customers. This role manages only national or major (key) accounts. This role calls on national accounts at executive levels (C-level, EVP/SVP and Director), presents sales material and follows up on sales service to develop new business opportunities. This role represents the entire range of company products while leading the customer account planning cycle and ensuring customers’ needs and expectations are being met.

Essential Duties

  • Develops and implements strategic sales plan focused on growing sales.
  • Develops accurate and detailed metrics to facilitate effective business forecasting and resource allocation.
  • Forecasts, develops, manages and achieves budget.
  • Analyzes and reviews sales trends to identify opportunities and threats.
  • Manages and grows P&L.
  • Achieves contribution margin target.
  • Navigates the involvement of multiple departments and personnel within Generac organization and secondary distribution network in order to meet performance objectives and customer’s expectations.
  • Investigates product and service concerns and ensures resolution of customer issues.
  • Works with the Marketing Department to develop initiatives/merchandising/packaging that drive sales efforts.
  • Manages promotional opportunities to maximize return on investment.
  • Manages sales pipeline for consistent flow of sales opportunities.
  • Develops broad and deep account relationships.
  • Negotiates and closes contracts.
  • Expands Generac’s existing business and focuses on ways to expand Generac business into new areas.
  • Negotiates placement of new and existing products and programs with current and prospective customers.
  • Drives flawless customer service execution, analyzes the current business and implements new strategies for customer service.

Minimum Qualifications

  • Bachelor’s degree or equivalent experience
  • 5 years of sales or marketing experience selling
  • Ability to travel up to 50%

Preferred Qualifications

  • 3 years working with SAP or equivalent ERP system
  • 5 years of experience managing regional or national accounts

Knowledge, Skills And Abilities

  • Excellent presentation skills;
  • Excellent negotiation skills;
  • Organizational skills;
  • Ability to work independently in an entrepreneurial culture;
  • Ability to analyze financials;
  • Knowledge of the internal processes and systems that support sales accounts
  • Excellent verbal and written communication skills

Salary.com Estimation for National Account Manager II in Denver, CO
$101,370 to $143,638
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