Demo

Market Development Manager

Generac
Berlin, WI Full Time
POSTED ON 9/29/2026
AVAILABLE BEFORE 12/13/2026
Generac Power Systems, is seeking a Mobile Independent Market Development Manager to join our commercial & mobile channel. In this high-impact position, you’ll be responsible for developing and managing strategic relationships with independent mobile dealers, analyzing territory opportunities to create and execute market penetration plans, prospecting new business, achieving sales budgets and providing world-class customer support. The successful candidate must be comfortable presenting the benefits of a technical product and be willing to travel up to 70% of the time.

  • This position will be based in Southeast (NC/SC/GA/AL/FL/TN) and report to the Director of Sales.**

Essential Duties And Responsibilities

  • Identify and close sales opportunities in accordance with strategic plans and financial objectives
  • Analyze territory opportunities and customer needs
  • Build and manage strategic relationships with key decision makers
  • Support new promotional programs
  • Create and implement solution-based sales strategies
  • Provide world-class customer support
  • Conduct sales presentations and provide product training
  • Develop and execute business plans as defined by channel specific marketing programs
  • Fill Sales fundamental and channel specific training classes
  • Provide reconnaissance of competitors’ influence and develop a plan to counter their influence within assigned territory

Minimum Qualifications

  • Bachelor’s Degree in Business, Marketing, Finance or related field or equivalent experience
  • 1 years related experience

Preferred Qualifications

  • Working knowledge of OEM role in 2 step distribution model
  • Previous experience using SAP, Sales Force or equivalent CRM
  • Previous trade experience in one or more of the following industries: renewables, utility, battery, solar, power generation, or installed equipment.

Knowledge, Skills, And Abilities

  • Analytical ability to understand key business metrics
  • Self- motivated with the ability to work independently in a field-based role
  • Ability to define complex problems, collect data, establish facts and draw valid conclusions
  • Proven ability to implement process improvements within a matrix organization
  • Ability to build strong interpersonal relationships
  • Effective negotiation skills with the ability to understand the complex sales process
  • Exceptional time-management and organizational skills
  • Excellent written and verbal communication skills across multiple audiences.
  • Effective presentation skills
  • Proficient in Microsoft Office Suite

Physical demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting; close vision and ability to adjust focus. Up to 70% travel and valid Driver’s License required.

Salary.com Estimation for Market Development Manager in Berlin, WI
$116,463 to $143,124
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