What are the responsibilities and job description for the Director Regional Sales - Industrial Distribution position at Generac?
We’re looking for a proven sales leader to join us as Director, Regional Sales – Industrial Distribution. In this role, you’ll lead a team of high-performing sales professionals, drive growth across your territory, and build lasting relationships with our distribution partners and customers. If you thrive on developing people, creating strategy, and closing big wins, this is your chance to make a major impact.
Your Impact
As the regional sales leader, you’ll set the tone and direction for success. You’ll be the one inspiring your team to hit — and exceed — ambitious goals, while shaping strategy, improving processes, and ensuring we’re always one step ahead of the competition. Your leadership will fuel both immediate wins and long-term growth for the business.
What You’ll Do
Your Impact
As the regional sales leader, you’ll set the tone and direction for success. You’ll be the one inspiring your team to hit — and exceed — ambitious goals, while shaping strategy, improving processes, and ensuring we’re always one step ahead of the competition. Your leadership will fuel both immediate wins and long-term growth for the business.
What You’ll Do
- Lead and inspire a regional sales team, providing coaching, training, and clear performance expectations
- Develop and execute sales strategies that deliver consistent revenue growth
- Set quarterly and annual targets, forecast performance, and ensure your team hits their numbers
- Join your team on key customer calls, helping advance opportunities and close deals
- Build strong customer and distributor relationships that drive satisfaction and loyalty
- Track market trends, analyze competitors, and identify new opportunities for expansion
- Partner across departments to align strategy and deliver seamless customer experiences
- Manage budgets, oversee deal execution, and ensure CRM tools are used effectively
- Travel within your region to stay close to your team and customers (frequent travel required)
- Bachelor’s degree in Business, Engineering, or related field (or equivalent experience)
- 7 years in sales leadership
- 10 years of direct selling experience
- Strong track record of delivering revenue growth and achieving ambitious goals
- Master’s degree in a business-related field
- Experience working with distribution channels and end-user customers
- Proven success in expanding client bases and building long-term partnerships
- Deep understanding of sales strategy, performance management, and team motivation
- Excellent leadership, communication, and relationship-building skills
- Strong business acumen with hands-on execution ability
- Proficiency with CRM systems and enterprise tools (SAP, FieldServio a plus)
- Skilled in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- A high-visibility leadership role with direct impact on growth and strategy
- The opportunity to build and shape a winning regional sales team
- Frequent face time with customers, partners, and executive leadership
- A culture that values innovation, collaboration, and results
- Travel opportunities that keep you connected to the market and your team
- Why you’ll love it here
- Comprehensive Benefits: Health, dental, vision, 401(k), and more.
- Culture of Celebration: Fun Days and employee engagement days
- Mission-Driven Work: When storms hit, we step up. Whether it's supporting customers or hitting the line—our teams rise to the challenge.
- Product Discounts & Loan Programs: Perks that extend beyond the workplace.
Salary : $150,000 - $300,000