Director, Consumer Engagement

We are seeking an experienced and strategic leader to fill the role of Director, Consumer Engagement at Generac. As a key member of our CRM marketing team, you will be responsible for developing and executing consumer-centric omnichannel journeys that drive business growth, and enhance consumer engagement across marketing channels through personalization. The ideal candidate will have experience taking direction from product and brand managers to develop audiences and execute relevant personalized campaigns.

Key Responsibilities

• Develop and Execute Consumer Personalization Strategy: Create and implement comprehensive omnichannel consumer journeys across the product portfolio that align with business objectives.
• Market Research and Analysis: Work with Marketing Advanced Analytics team to stay up-to-date on consumer needs, preferences, and behaviors, and apply these insights to inform segmentation, marketing campaigns, and customer experience initiatives.
• Customer Experience: Design and implement customer experience strategies and segmentation that drive loyalty, retention, and advocacy, including the development of customer journey maps, personas, and touchpoint optimization.
• Strong command of CRM best practices in campaign implementation to provide direction to marketing channel operational teams
• Performance Metrics and Reporting: Responsible for campaign performance across marketing channels. Develop plans that drive key performance indicator (KPI) improvement such as qualified leads, leads conversions and customer lifetime value.
• Cross-Functional Collaboration: Work closely with business lines, product marketing, dealer management, and customer service teams to ensure alignment and effective execution of consumer strategies.
  
  

Requirements

• Bachelor's Degree: Marketing, Business Administration, or related field.
• Minimum 8-10 years of experience: Consumer engagement, CRM, lifecycle marketing, or related field, with a proven track record of developing and executing successful consumer-centric omni-channel campaigns leveraging personalization. Experience managing direct reports.
• Leadership Skills: Proven ability to lead cross-functional teams and collaborate with senior leadership.
• Strategic Thinking: Strong strategic thinking and problem-solving skills, with the ability to analyze complex data sets and develop actionable insights.
• Communication and Influencing Skills: Excellent written and verbal communication skills, with the ability to present complex ideas and influence senior leadership and stakeholders.
• Data-Driven Decision Making: Experience with data analysis tools and ability to apply data-driven insights to drive improve campaign performance.
  
  

Nice To Have

• MBA or Advanced Degree: Master's degree in Marketing, Business Administration, or related field.
• Industry Experience: Power generation, energy, or related industry experience preferred.
• Platform Experience: Experience with Salesforce technology platforms