Demo

Business Development Manager

Generac
Marlborough, MA Full Time
POSTED ON 4/3/2026
AVAILABLE BEFORE 7/6/2026
The Business Development Manager (BDM) develops and maintains an assigned Energy Systems sales territory focused on sales to end users and municipalities. The Business Development Manager has the responsibility to develop and execute a territory management plan covering customers and channels including mobile product users, municipal entities, and other end user customers. This role acts as the primary customer contact for end user and municipal sales in territory, building and managing relationships, executing new growth strategies and capturing market share.

Major Responsibilities

  • Develops and executes territory management plan.
  • Identify potential new customers, channels and partnering opportunities within the end user, mobile products, and municipality markets.
  • Strengthens account relationships to grow product sales.
  • Conducts market research, analyzing competitive landscape to identify opportunities.
  • Acts as primary sales resource to customers and facilitates successful project outcomes.
  • Works with clients to develop programs and promotional opportunities to increase sales.
  • Manages information to key internal personnel from customer systems.
  • Manages key sales activity and opportunity information in CRM/ERP
  • Communicates routinely with the Sales Leader
  • Maintains and grows knowledge of product offerings and value proposition.
  • Provides feedback and recommendations on processes to improve profitability and the customer experience.
  • Engages with marketing resources to introduce new products and programs to increase market share and brand awareness.
  • Other Duties as assigned.
  • Special assignments as directed by the sales leadership team
  • Up to 50% travel within territory

Minimum Qualifications

  • Bachelor’s degree or equivalent work experience.
  • 7 years of sales experience selling directly into the assigned industry.

Knowledge / Skills / Abilities

  • Excellent verbal and written communication skills
  • Excellent preparation of sales materials and presentation skills
  • Excellent negotiation skills
  • Organizational skills
  • Ability to work independently in an entrepreneurial culture
  • Ability to analyze financials
  • Knowledge of the internal processes and systems that support sales accounts
  • Ability to develop strong understanding of company products, market competition and positioning

Preferred Qualifications

  • Master of Business Administration or equivalent work experience
  • Previous trade experience, experience in the power generation or installed equipment industries preferred
  • Possesses in-depth technical and commercial knowledge of related products

Compensation: Energy Systems is committed to fair and equitable compensation practices. The annual salary for this role based in Marlborough, MA is $96,300.00 - $144,500.00 USD Annual. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location.

Benefits: This position includes a comprehensive benefit package that includes medical, dental and vision plans; life, long-term disability, flexible spending, and health savings accounts, accrued paid time off, 8 paid Holidays, opportunity for overtime and 401(k) retirement benefits.

Salary : $96,300 - $144,500

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