What are the responsibilities and job description for the Marketing Coordinator position at Genalco Inc?
About Genalco Inc.
Genalco is a leading supplier of construction equipment attachments and industrial products,
serving contractors, municipalities, and service providers across New England. With a reputation
built on reliability, responsiveness, and deep product knowledge, we help our customers keep
their operations running smoothly and efficiently. As we expand, we are looking for a driven
Marketing Manager to lead our marketing initiatives, strengthen our brand presence, and support
revenue growth.
Position Summary
The Marketing Coordinator will be responsible for developing and executing Genalco’s overall
marketing strategy to shape Genalco’s marketing direction and make a visible impact. This role
will own and execute digital and traditional marketing initiatives and work closely with leadership
to align marketing efforts with business goals. The Marketing Coordinator will also coordinate
marketing across all Genalco locations, ensuring consistent branding and localized support for
each branch. In addition, this role includes conducting customer site visits, managing supplier driven marketing programs and business development funds, and working with outside marketing
firms. This is a hands-on role ideal for a self-starter who thrives in a dynamic environment and
enjoys both strategy and execution. While there is no internal marketing team, the Marketing
Coordinator will have access to external resources and strong internal support.
Responsibilities
Strategy & Planning
• Develop and execute annual marketing plans aligned with company goals.
• Manage the marketing budget and allocate resources effectively.
• Conduct market research and competitor analysis to identify trends and opportunities.
Branch & Regional Marketing
• Coordinate marketing efforts across all Genalco locations to ensure consistent branding
and messaging.
• Support each branch with tailored promotional materials, campaigns, and localized
marketing needs.
• Collaborate with branch managers to promote location-specific events, product launches,
and customer engagement.
Customer Engagement
• Conduct site visits with customers to gather real-life feedback, understand product
performance, and identify marketing opportunities.
• Build relationships with key customers to support sales initiatives and promote loyalty.
Digital Marketing
• Oversee website management, SEO, and content updates.
• Lead social media strategy and execution to build brand awareness.
• Plan and manage email campaigns and digital advertising efforts.
Brand & Content
• Ensure consistent branding across all channels and materials.
• Develop product literature, case studies, and customer success stories.
• Create sales enablement materials for the sales team.
Events & Partnerships
• Plan, promote, and manage trade shows, expos, and customer events.
• Coordinate with outside marketing firms, designers, and agencies to execute campaigns
and creative projects.
• Build relationships with vendors, partners, and industry associations.
• Partner with suppliers to execute co-branded marketing initiatives, ensuring supplier
marketing efforts are effectively tied back to Genalco.
Analytics & Reporting
• Track KPIs, campaign results, and ROI for all marketing activities.
• Provide reporting on supplier-funded programs and overall marketing impact.
• Present insights and recommendations to leadership.
Leadership
• Collaborate with sales, operations, and leadership teams to align efforts.
Qualifications
• Bachelor’s degree in marketing, business, or related field.
• 0–3 years of experience, with a strong portfolio of self-directed marketing projects or
internships (B2B or industrial products preferred).
• Proven success in developing and executing marketing strategies.
• Strong digital marketing expertise (social media, SEO/SEM, analytics, CRM).
• Excellent communication, project management, and leadership skills.
• Experience with design tools (Canva, Adobe Suite) and marketing platforms (HubSpot,
Mailchimp, or similar).
• Comfortable engaging with customers directly, including site visits.
• Experience collaborating with outside marketing agencies or vendors.
What We Offer
• Competitive compensation and full benefits package: medical, dental, 401(k), and paid
time off.
• Family-owned company with a strong reputation and loyal customer base.
• A longstanding growing company serving New England & the Northeast.
• Opportunities for growth and professional development.
• Supportive and collaborative team environment.
• Access to external marketing partners and internal cross-functional support to help
execute campaigns.
Why Join Genalco?
• Opportunity to lead and shape the marketing function of a respected, family-owned
business.
• Direct customer interaction to influence strategy with real-world insights.
• Exposure to diverse projects and collaboration with external marketing partners.
• Collaborative, team-oriented culture with strong cross-department support.