Senior Designer

Senior Designer

Who is Gen II?

Gen II is a leading fund administration provider focused entirely on serving private capital asset managers and investors with a best-in-class combination of people, process, and technology. Gen II has more than $1 trillion in private fund capital assets under administration.

With offices in the US and Europe, we’re looking for do-ers, problem-solvers, and entrepreneurs like you who want to make an impact in our industry, grow with us, and create a community where everyone thrives.

Careers mean more at Gen II – more opportunity, more innovation, and more ideas! You’ll have the opportunity to grow in ways that are meaningful to you and work alongside some of the best people in their field. You’ll also receive training which will advance your skill set, both technically and personally allowing you to achieve your career aspirations with us. Be part of our community that recognizes achievements, promotes from within, and receive meaningful benefits which focus on your physical, mental and financial well-being.

www.gen2fund.com 

Job Summary:

This is an exciting opportunity to play a key role in shaping the brand and market presence of a leading fund administration firm. As Senior Designer, your primary responsibility will be bringing our new Empowering Alpha brand to life, ensuring a cohesive expression of the new Gen II brand across all internal and external marketing channels. You will have a direct impact on how our firm is perceived in the market, helping us solidify our position as a trusted and innovative leader in the private equity space. This role requires a highly organized and creative individual with a passion for design, a strong understanding of the private equity industry, and the ability to translate complex information into clear and persuasive narratives.

Key Responsibilities:

• Strategic Brand Leadership
• Lead the rollout and ongoing evolution of the "Empowering Alpha" brand across all internal and external touchpoints
• Develop and maintain brand guidelines ensuring consistency across digital, print, event, and experiential materials
• Partner with CMO and Head of US Marketing to shape creative strategy for campaigns, product launches, and strategic initiatives
• Provide strategic creative input on marketing strategy, messaging architecture, and positioning
• Monitor industry trends, competitive creative, and design best practices to keep Gen II's brand fresh and differentiated
• Design & Content Creation
• Create all website assets, landing pages, email templates and campaigns, and manage content updates via CMS
• Design digital advertising creative for LinkedIn, Google Ads, and other paid channels
• Develop visual assets for all marketing content including thought leadership pieces (white papers, reports, infographics), blog graphics, social media content, press materials, and campaign creative
• Create comprehensive event materials including booth graphics, signage, presentations, leave-behinds, swag, and promotional items for industry conferences
• Design all client-facing communications including newsletters, announcements, reports, dashboards, and ongoing touchpoint templates
• Build and maintain complete brand infrastructure including stationery system (letterhead, business cards, email signatures), document templates, and core brand assets (logos, icons, graphic elements)
• Design and build all PowerPoint presentations including pitch decks, sales materials, executive presentations, case studies, proposals, and presentation template libraries
• Build reusable templates and design systems that empower internal teams while maintaining brand consistency

Collaboration & Stakeholder Management

• Collaborate with product teams, client services, and sales teams to understand offerings and translate complex information into compelling visual narratives
• Incorporate feedback from leadership and stakeholders while maintaining brand integrity and design excellence
• Manage multiple concurrent projects with varying deadlines, priorities, and stakeholders
• Provide rapid-turnaround design support for time-sensitive requests including last-minute proposals, urgent pitches, and breaking announcements
• Operations & Process Management:
• Serve as central point of contact for all design requests from across the organization, ensuring quick turnaround and prioritization
• Maintain organized library of all brand assets including logos, templates, photography, fonts, design files, and brand resources
• Develop and implement efficient workflows for keeping sales enablement tools current and ensuring materials reflect up-to-date offerings and messaging
• Industry Expertise & Translation
• Distill complex fund administration, private equity, and alternative investment concepts into clear, accessible, and visually engaging communications
• Develop deep understanding of Gen II's products, services, client segments, and competitive positioning
• Maintain knowledge of private equity industry trends, competitive landscape, and target audience needs to inform creative decisions

Required Qualifications

• 7-8 years of creative & design experience
• Bachelor's degree in Graphic Design, Visual Communications, or related field
• Portfolio demonstrating brand development and B2B marketing design
• Experience in financial services, professional services, or B2B SaaS (private equity/investment management a major plus)
• Expert proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop), PowerPoint, and Canva
• Strong understanding of digital design, web design principles, and UX best practices with expertise in editing & troubleshooting web design & content

Preferred Qualifications

• Familiarity with private equity, fund administration, or alternative investments
• Experience with Figma, Sketch, or other collaborative design tools
• Video editing and motion graphics capabilities
• Experience with marketing automation and CMS systems (HubSpot and StoryBlok)

Key Skills & Competencies

• Creative Excellence: Strong aesthetic sensibility with ability to elevate brand presence
• Strategic Thinking: Can connect design decisions to business objectives
• Communication: Exceptional written and verbal communication; can articulate design rationale
• Organization: Highly organized with ability to manage multiple projects and deadlines
• Adaptability: Comfortable in fast-paced environment; responsive to feedback
• Attention to Detail: Meticulous about quality and brand consistency
• Collaboration: Team player who works well across departments

The salary range for this position is $130,000 - $160,000, in addition to a discretionary bonus and comprehensive benefits package. Please note that the actual salary offered within that range will depend on the candidate’s experience level.

Work Arrangement

All applicants applying to Gen II Fund Services, LLC must be legally authorized to work in the United States. Please note that all US employees are required to work a hybrid schedule, comprised of three (3) days a week in our office and two (2) days remotely.

https://gen2fund.com/candidate-privacy-statement/