Digital Communications Manager

Government Employees Health Association, Inc. (G.E.H.A) is a nonprofit member association that provides health and dental benefits that millions of federal employees and retirees, military retirees and their families have counted on since 1937. Offering one of the largest health and dental benefit provider networks available to federal employees in the United States, G.E.H.A empowers health and wellness by meeting its members where they are, when they need care.

G.E.H.A has one mission: To empower federal workers to be healthy and well.

The Manager – Digital Channels supports the Growth Organization and overall G.E.H.A goals and objectives by proactively leading a marketing team accountable for channel management and execution, including but not limited to website content, social media content and engagement, email & marketing automation streams, and webinar production/deployment. This role is responsible for tracking, attribution, and reporting for these channels.

SKILLS

Duties

• Take an ownership mentality to management of the web, social, and email channels, ensuring end-to-end continuity of experience between channels and overall excellence of presentation.
• Collaborate with cross-functional teams, including marketing strategy, communications/PR, corporate social responsibility, clinical ops, sales, and other business units to develop various channel strategies aligned with business objectives and target audience needs.
• Support marketing initiatives with comprehensive engagement plans utilizing all necessary channels within the position’s area of responsibility.
• Coordinate creative production with agency partners and internal resources to generate new executions as needed. Innovation & experimentation are necessary.
• Design & execute automated email journeys to support key customer engagement points, lead nurture opportunities, and other marketing initiatives. This includes defining audience lists for campaign activations.
• Manage operation of the BrightEdge platform to improve site SEO, perform keyword and competitor research, and identify opportunities for content development & refinement.
• Incorporate marketing tracking and attribution strategies into all campaigns and executions to ensure complete funnel view of campaign performance.
• Monitor performance metrics, such as click rates, page views, engagement rates, and conversion rates, and leverage insights to refine channel strategies and optimize campaign effectiveness.
• Manage webinar development and deployment to support customer engagement, clinical, and sales operations.
• Curate existing web content and work to sunset/retire pages or experiences once they have reached the end of their useful life.
• Stay abreast of emerging technologies, content management systems, and digital marketing trends to identify opportunities for innovation and continuous improvement.
• Lead web content management specialists and social media specialist.
• Lead the web content and social media specialists along with the digital channels team which includes hiring, performance coaching managing team priorities, resourcing, and ability to motivate / lead team through planning cycles.
• Assess new and emerging creative mediums, approaches, tools, and best practices, including AI and others, to drive process improvement and optimize response rates attract, retain, and engage members.
• Develop talent – strengthen internal processes, capabilities, and team members by championing training and development of foundational consumer insights and creative best practices, direct response methodologies, and growth performance optimization strategies.
• Evolve process of creative team with a focus on increasing quality and accuracy of work, while diving efficiency by standardizing SLAs/turn times and SOPs of department
• Other duties as assigned.

Education Requirements

• Bachelor's degree in communications, marketing, or related field. Additional years of qualifying work experience may be considered in lieu of education.

Experience Requirements

• 6-8 years of progressive experience in communications planning, health insurance marketing, marketing automation, and marketing channel management, health plan/payor experience required.
• 3 years of managing direct reports.
• Ability to incorporate multichannel activations into a larger strategic marketing framework, while maintaining a direct approach to execution
• Strong business acumen and marketing acumen/discipline.
• Fluency in campaign tools for audience development and activation
• Knowledge of SEO best practices and web content optimization techniques
• Proficiency in Sitecore CMS or other comparable systems (e.g., WordPress, Drupal).
• Excellent communication, collaboration, and project management skills.
• Ability to multitask, prioritize assignments, and thrive in a fast-paced, deadline-driven environment.
• Creative thinking, critical thinking skills, and a passion for creating unique customer experiences.
• Strong comfort level working with internal and external teams of developers, engineers, and other technical roles with ability to assign, prioritize, and review deliverables.
• Purposeful with keen sense of urgency to deliver results.
• Focus on outcomes and process – attention on delivering the right results, the right way.
• Strong written and verbal communication across marketing, technology, and business subject areas.
• In-depth understanding of healthcare data privacy best practices or proven ability to adapt to the compliance environment of a new industry.

Work-at-home requirements

• Must have the ability to provide a non-cellular High Speed Internet Service such as Fiber, DSL, or cable Modems for a home office.
• A minimum standard speed for optimal performance of 30x5 (30mpbs download x 5mpbs upload) is required.
• Latency (ping) response time lower than 80 ms
• Hotspots, satellite and wireless internet service is NOT allowed for this role.
• A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

How we value you

• Competitive pay/salary ranges
• Incentive plan
• Health/Vision/Dental benefits effective day one
• 401(k) retirement plan: company match – dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution
• Robust employee well-being program
• Paid Time Off
• Personal Community Enrichment Time
• Company-provided Basic Life and AD&D
• Company-provided Short-Term & Long-Term Disability
• Tuition Assistance Program

While this is a remote opportunity, at this time G.E.H.A does not hire employees from U.S. territories or the following states: Alaska, Hawaii, California, Washington, Oregon, Colorado, Wyoming, Montana, New York, Connecticut, Vermont, Pennsylvania, Maine.

Please note that the salary information is a general guideline only. G.E.H.A considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as, market and business considerations when extending an offer.

The hiring range for this position is $110,490 - $139,776 USD. At G.E.H.A, the current maximum salary for this role is $155,750 USD. While initial compensation may vary based on experience and qualifications, there is a path to work toward this top rate through performance and continued growth within the organization.

G.E.H.A is an Equal Opportunity Employer, which means we will not discriminate against any individual based on sex, race, color, national origin, disability, religion, age, military status, genetic information, veteran status, pregnancy, marital status, gender identity, and sexual orientation, as well as all other characteristics and qualities protected by federal, state, or local law. G.E.H.A will not discriminate against employees or applicants because they have inquired about, discussed, or disclosed their compensation or the compensation of another employee or applicant. We are committed to creating an inclusive environment for all employees.

G.E.H.A is headquartered in Lee's Summit, Missouri, in the Kansas City area. We recognize the importance of balance and flexibility and offer hybrid and work-from-home options for many of our roles.