What are the responsibilities and job description for the Director of Sales position at Gecko Hospitality?
Director of Sales
Clearwater, FL · 2 days ago · 21 applicants
About the job
Director of SalesFull-Service Branded Hotel | Clearwater / St. Petersburg, FL
About the Property
Our client is a full-service, branded hotel in a strong business district in the Clearwater and St. Petersburg area, and minutes from the Gulf beaches. The hotel has flexible meeting and event space and a full-service restaurant and bar. It serves a mix of corporate, group, sports, social, and leisure business.
The Role
The Director of Sales leads all revenue-generating sales activity for the hotel. This is a hands-on leadership role for someone who builds a pipeline, closes business, and drives market share in a competitive Tampa Bay market. You’ll own the sales strategy for rooms, groups, and catering, and work closely with the General Manager and revenue management to grow RevPAR and total revenue.
Key Responsibilities
Develop and carry out the annual sales and marketing plan for transient, group, and catering segments
Prospect and win new local corporate accounts in the surrounding business corridors
Build and grow the group base, including corporate meetings, sports teams, SMERF, and wedding room blocks
Drive catering and meeting space revenue and maximize event space use
Manage key account relationships and negotiate LNR and group contracts
Partner with revenue management on pricing, displacement, and forecasting
Lead and coach any sales team members, and set clear activity and production goals
Use brand sales systems and tools, and keep the CRM accurate and current
Represent the hotel in the local business community, CVB, and chamber events
Report weekly on pipeline, production, and pace against budget
Qualifications
3 to 5+ years of hotel sales experience, with at least 2 years at the DOS or senior sales manager level
Proven record of meeting or exceeding revenue goals in a full-service or upper-midscale hotel
Strong local corporate and group selling skills, with a hunter mentality
Major brand experience preferred
Working knowledge of revenue management principles and STR reporting
Experience with Delphi, Salesforce, or similar sales systems
Strong negotiation, communication, and relationship-building skills
Tampa Bay market knowledge is a strong plus
Salary : $80,000 - $90,000