Senior Manager, Public Relations

GCSAA is seeking a public relations professional to lead day-to-day execution of its public relation strategy and enhance the association’s brand, visibility and reputation. This role serves as a key liaison between GCSAA, the media and industry stakeholders, driving strategic communications and media relations efforts aligned with organizational goals.

This position will oversee efforts to build brand awareness by cultivating relationships with journalists, bloggers and influencers; securing media coverage; executing campaigns; analyzing public sentiment; and representing GCSAA at golf tournaments and industry events. The ultimate goal of this role is to enhance the image, reputation and professionalism of GCSAA and its members.

Qualified candidates possess:

• Ability to plan and execute strategic public relations campaigns aligned with organizational objectives

Strong experience managing media relations, including pitching stories, coordinating interviews and securing coverage across local, regional and national outlets

• Excellent written, verbal and interpersonal communication skills with the ability to tailor messaging to diverse audiences as well as editing materials including press releases, media advisories, talking points and digital content

• Proven ability to build and maintain relationships with media, stakeholders and internal teams

• Crisis communication/reputation management skills, with the ability to respond effectively to sensitive situations

• Experience analyzing media coverage and audience sentiment to inform strategy and reporting

• Ability to manage multiple projects in a fast-paced, deadline-driven environment with strong attention to detail

• Familiarity with AP Style and media monitoring/distribution tools such as Meltwater or comparable platforms

• Experience collaborating on social media campaigns and digital content strategies

• Bachelor’s degree in Communications, Journalism, Public Relations or related field, or equivalent work experience

Knowledge of turf grass management/agronomy valued but not required

• Minimum three to five (3–5) years of experience in public relations, media relations or communications

• Solid knowledge of Microsoft Office Suite/ability to learn new platforms; experience with CMS or HTML a plus

• Ability to travel up to 15%, including overnight stays and attendance at golf tournaments and industry events

• Position must live within a commutable distance from our headquarters office in Lawrence, KS

About GCSAA

The Golf Course Superintendents Association of America (GCSAA), is a non-profit, membership-driven association with 21,000 members in 78 countries and 95 employees whose mission is serving its members, advancing their profession and improving communities through the enjoyment, growth and vitality of the game of golf. Our mantra is simple: Everyone paddles. We seek to hire passionate team members who wish to make an impact on the future of the game and golf course management profession. And the best part, we get to call this work.

Salary range is $62,000 - $70,000/annually. In addition to GCSAA’s attractive compensation/benefits package, we also provide generous paid leave, allow for community involvement opportunities, provide a hybrid (2 remote days/week) work schedule, enforce a year-round casual attire, staff fun events, and wellness incentives.

Applications will continue to be received until the position is filled. Individuals from historically underrepresented groups are highly encouraged to respond. Apply online at: https://www.gcsaa.org/who-we-are/careers-at-GCSAA . If you need further assistance applying, please email hrmail@gcsaa.org.

GCSAA promotes a welcoming and inclusive environment and is proud to be an EOE.