Director, Integrated Marketing and Analytics

Director, Integrated Marketing and Analytics - REMOTE POSITION

JOB SUMMARY

The Director of Integrated Marketing and Analytics is a strategic and operational leader who ensures GBTA’s global marketing is cohesive, measurable, and revenue focused. This role integrates marketing campaign planning and analytics to drive performance and inform decisions. This role thrives on cross-team collaboration, operational efficiency, and delivering executive-ready reporting.

The Director of Integrated Marketing and Analytics should be able to successfully execute and manage the following:

• Integrated campaigns are efficient, aligned, and globally visible.
• Members notice that our outbound communications to them are concise, easier to notice/action, and no longer overwhelming their inboxes.
  
• Marketing KPIs and OKRs are tracked and clearly reported to leadership.
• Executive-ready reporting and collaboration drive informed decisions and measurable growth.

At GBTA, we put people first – we value collaboration, innovation, and adaptability along with global diversity, respect and empathy. As a member of our team, you’ll have the opportunity to grow your skills and career in an entrepreneurial environment and make a meaningful impact on the industry and professionals we serve. 

RESPONSIBILITIES

Integrated Marketing Planning

• Own GBTA’s global product and event marketing calendar to align campaigns across regions and products.
• Manage marketing operations tools and processes to streamline marketing campaign planning and execution.
• Standardize campaign playbooks and align campaigns to audience segments and lifecycle stages.
• Support localization of campaigns to ensure global relevance.

Strategic Reporting & Analytics

• Lead departmental OKR tracking and global campaign/revenue reporting.
• Own marketing analytics tools and deliver executive-ready reports and presentations showing marketing performance and business impact.
• Analyze marketing data to identify trends, growth opportunities, and inform strategic decisions.

• Other duties as assigned.

REQUIREMENTS

• Bachelor’s degree in Marketing, Business, or related field; Masters degree preferred.
• 7 years in integrated marketing, operations, or analytics, including leadership experience.
• Strong data analysis and reporting skills with experience presenting to executives.
• Highly collaborative leader with cross-functional and agency management experience.
• Background in trade associations, B2B, or event-driven organizations preferred.
• Excellent interpersonal, (oral and written) communication, time management, and organizational skills.
• Must have the ability to manage and track deadlines and action items, and professionally secure answers from internal and external staff on deadline items.
• Ability to multitask various projects while remaining focused and dedicated to high-quality output.
• Strong technical skills, including cloud-based systems. Must have a high level of skills in MS Office Suite – Excel, PowerPoint, and Word.
  

PREFERRED EXPERIENCE AND SKILLS 

• Background in trade associations, membership organizations, and/or large-scale event marketing.
• Knowledge of travel industry.
  

PHYSICAL REQUIREMENTS/WORK ENVIRONMENT

• Remote work environment. 
• Prolonged periods sitting/remaining stationary at a desk and working on a computer.
• Must be able to remain stationary and move for long periods of time, during events.
• Must be able to work a variety of hours in order to accommodate various meetings and events.
• GBTA welcomes all candidates and supports inclusivity and diversity in the workplace.

TRAVEL REQUIRED

• Up to 10%; travel to Annual Convention and other GBTA events/meetings as needed.

Applicants must be authorized to work in the US. 

The Global Business Travel Association (GBTA) is the world’s premier business travel and meetings trade organization headquartered in the Washington, D.C. area serving stakeholders across six continents. GBTA and its 9,000 members represent and advocate for the $1.57 trillion global business travel and meetings industry. GBTA and the GBTA Foundation deliver world-class education, events, research, advocacy, and media to a growing global network of more than 28,000 travel professionals and 125,000 active contacts. For more information, visit www.gbta.org and www.gbtafoundation.org and follow us on LinkedIn, YouTube, Twitter and Facebook.   

GBTA Team Values and Culture Statement:

• We recognize our people are our most valued asset, and treat ourselves and each other with kindness, authenticity, and empathy.
• We are curious, innovative and adaptable to a changing world.
• We embrace our global diversity and are committed to a culture where everyone feels welcomed and respected.
• We deliver results by working collaboratively and believe in the power of teamwork to drive long-term change and mutual success. 
• We are driven to create a more sustainable future for both the planet and its people, and a balanced environment where work and life can coexist and thrive.

GBTA is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Salary : $100,000 - $115,000