Marketing Director (Growth / Digital)

We’re hiring a Marketing Director to own campaign execution across the full customer lifecycle and drive new customer acquisition for our direct‑to‑consumer precious metals brands, GoldSilver and Hard Assets Alliance. 

This is a high‑impact, high‑accountability role. You will turn strategy into shipped campaigns, recommend where to invest based on expected impact, and own outcomes. This is not a support role, and it is not for most marketers. 

This role is designed for someone who wants real ownership — of campaigns, channels, performance, and results. The upside is meaningful and directly tied to what you deliver. 

In 2026, we are investing in brand building, GTM, and new products. This role sits at the center of that effort, operating at the intersection of strategy, execution, creative, and technology. 

You will work with a powerful foundation: 1.5M social followers, 130M YouTube views, a 1M‑person email list, and significant returning web traffic — while also unlocking new growth through paid media, SEO/AEO, video search, affiliates, lifecycle, and emerging AI‑driven channels. 

What You’ll Own 

• Campaign strategy, sequencing, and execution end‑to‑end 
• Growth initiatives and experimentation across channels 
• Campaign briefs and go‑to‑market planning 
• Channel ownership across paid, affiliates, lifecycle, organic, and content partners 
• Performance reporting, insights, and recommendations 
• Ongoing optimization based on results 
• You own outcomes — not just activity. 
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Responsibilities 

• Build and run integrated acquisition campaigns across websites, media platforms, email, paid media, and partnerships 
• Manage digital brand and product marketing initiatives including launches, promotions, and lifecycle programs 
• Develop offers, test plans, and campaign roadmaps grounded in audience insight and expected ROI 
• Coordinate internal creative (writers, designers, media personalities), content, and channel teams to ship campaigns on schedule 
• Track performance using HubSpot, Google Analytics, and ad platforms; present clear insights and next actions weekly 
• Identify customer behavior trends and redirect team effort toward the highest‑impact opportunities 
• Recommend budget allocation based on performance and growth potential 
• Work with agencies, vendors, and partners to extend execution capacity when needed 
• Stay current on digital trends, competitive activity, and new growth channels, with freedom to test and experiment 
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Required Experience & Traits 

• 7–12 years of experience in digital, growth, or acquisition marketing 
• Proven experience driving DTC, ecommerce, or media‑driven growth 
• Strong command of paid media, lifecycle marketing, CRO, SEO, content, and analytics 
• Comfortable owning results in a fast‑moving, high‑expectation environment 
• Analytical and creative — able to turn data into action 
• Strong cross‑functional collaborator who leads through influence 
• Direct fintech experience is not required, but deep curiosity and motivation to understand the market is essential. 
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This Role Is for Someone Who Is: 

• Intensely curious and self‑directed 
• Empathetic to customer motivations and decision‑making 
• An excellent communicator 
• Highly organized and detail‑oriented 
• Comfortable with data‑driven, scientific marketing 
• Financially literate and able to explain complex topics simply 
• Comfortable managing multiple initiatives simultaneously 
•  

What You’ll Get 

• Real ownership and accountability 
• Direct influence on growth, revenue, and GTM strategy 
• A team of creatives, specialists, and technologists to support execution 
• Career growth inside a rapidly scaling fintech and media company 
• Competitive salary, bonus plan, benefits, 401k 
• Unlimited PTO 
• Hybrid or remote flexibility 

About GBI 

Founded in 2009, GBI (https://gbi.co) is a rapidly growing fintech company, building groundbreaking technology at the intersection of alternative assets, including precious metals. Our software is already deeply integrated into the world’s top wealth managers and powers retail applications around the globe. 

GBI’s core platform currently allows clients to buy, sell, and store precious metals and digital currencies within their existing accounts and trading systems. An innovative combination of a global over-the-counter marketplace and a storage/logistics network allows wealth managers and institutional investors to work with these alternative investments as native asset classes, maintaining assets under management, growing client assets and relationships. 

GBI is expanding its mission to include other alternative investment classes, both traditional (e.g., private markets, private credit, etc.). For this we need to have the best team on the planet focused on the most impactful solutions, this is where you come in! 

Position is available in Midtown East, New York, NY, Burlington, VT or East Coast Remote.

Annual Pay Range: $125,000 USD - $150,000 USD