Marketing Director (GoldSilver / GBI Direct)

The short version 

We're looking for a rare kind of marketer who understands why people buy gold, thinks in full go-to-market systems, and can turn strategy into execution without losing momentum along the way. 

The person sits between vision and output and owns everything in between. Not a specialist. Not a channel owner. A growth-minded person focused understanding our mission and customers and generating commercial results.

The opportunity 

This role supports two DTC brands: GoldSilver and GBI Direct. GoldSilver is one of the most trusted names in precious metals investing — with 1.5M social followers, 840K YouTube subscribers, over 130M YouTube views, and a loyal audience of investors who take their financial futures seriously. GBI is the fintech engine behind it, building infrastructure that connects alternative assets to wealth managers and retail investors globally.  

We have the audience. We have the brands. We have the platform. And we're growing. This is a chance to step into a marketing organization with real reach and real momentum and help define what it becomes. 

What you'll own 

You'll be the operating force behind our DTC go-to-market execution across all brands and channels. That means owning the full system not just campaigns, but the infrastructure that makes growth repeatable and scalable. 

• Go-to-market strategy and execution: translating vision into plans that ship, from campaigns to always-on programs 
• CRM and lifecycle: owning how we capture, nurture, qualify, and convert leads across the funnel 
• Web and digital presence: ensuring our sites, landing pages, and conversion paths are working as hard as they should 
• Discovery and acquisition: driving growth across SEO, paid, affiliates, video, and emerging AI-driven channels 
• Campaign orchestration: building and running integrated campaigns that move audiences from awareness to action 
• Measurement and optimization: owning the reporting loop, making decisions from data, and improving performance over time 
• Team direction: leading a capable offshore execution team with clarity, giving them what they need to move fast 

What we're looking for 

• You understand financial products, investing psychology, and the mindset of someone protecting their wealth or you're genuinely driven to learn it 
• You think in systems -- CRM, lifecycle, web, discovery, and campaigns are one connected engine to you, not separate workstreams 
• You move between strategy and execution fluidly — you can sit in a planning conversation in the morning and be reviewing copy or a workflow in the afternoon 
• You ask better questions than most; about the customer, the data, the goal, the gap 
• You've thrived in environments where figuring things out is part of the job 
• You're fluent with AI tools and agents and use them daily to work smarter and faster 
• 6–10 years of marketing experience; fintech or financial media preferred 
• HubSpot experience is a plus 

What this is not 

This isn't a role for someone who needs a fully defined lane or a finished playbook. If your best work happens when you have real ownership and room to run, you'll fit right in. 

What you'll get 

• A Director-level seat with ownership across the full marketing function 
• Direct partnership with the VP of Marketing on strategy, priorities, and growth 
• A front-row seat at one of the most credible and fastest-growing voices in alternative investing 
• $130,000 to $150,000 base salary performance bonus 
• Hybrid flexibility in NYC 
• 401k match, Healthcare plan, and benefits package  
• A growth opportunity at the intersection of fintech, media, and real assets 

Company Description

GBI operates the GBI Platform, a trusted infrastructure for physical precious metals, serving global wealth managers, financial institutions, family offices, and sophisticated investors. The platform offers secure and transparent marketplace-based execution, institutional-grade custody, logistics, and technology, ensuring safe ownership, storage, and delivery of physical precious metals. GBI is at the forefront of innovation in precious metals investment, providing cutting-edge solutions for seamless management. The company’s expertise lies in empowering clients with reliable tools to optimize their investments in precious metals.

GBI's Mission:

Empowering the world to preserve and grow their wealth through informed investing and seamless access to physical precious metals and other tangible assets.