What are the responsibilities and job description for the Director of Marketing and Business Development position at Gaylor Electric?
Position Summary
Gaylor Electric is looking for a visionary and results-driven Director of Marketing and Business Development with 10 years of experience leading enterprise-wide marketing strategies for organizations exceeding $1 billion in annual revenue. The successful candidate has a proven ability to drive brand equity, accelerate market penetration, and deliver sustainable revenue growth through innovative, data-driven marketing initiatives. Expert in transforming marketing functions into strategic growth engines, aligning marketing objectives with corporate goals, and influencing executive decision-making. Recognized for building high-performing teams, managing global campaigns, and leveraging advanced analytics to optimize ROI across diverse channels.
Core Competencies
Marketing Leadership
Gaylor Electric is looking for a visionary and results-driven Director of Marketing and Business Development with 10 years of experience leading enterprise-wide marketing strategies for organizations exceeding $1 billion in annual revenue. The successful candidate has a proven ability to drive brand equity, accelerate market penetration, and deliver sustainable revenue growth through innovative, data-driven marketing initiatives. Expert in transforming marketing functions into strategic growth engines, aligning marketing objectives with corporate goals, and influencing executive decision-making. Recognized for building high-performing teams, managing global campaigns, and leveraging advanced analytics to optimize ROI across diverse channels.
Core Competencies
- Enterprise Marketing Strategy & Leadership
- Brand Architecture & Global Positioning
- Digital Transformation & Omnichannel Marketing
- Market Intelligence & Competitive Strategy
- Executive Stakeholder & Board-Level Communication
- P&L Ownership & Budget Optimization
- Organizational Change Management
- Talent Development & Succession Planning
- KPI Design, Performance Analytics & Predictive Modeling
Marketing Leadership
- Define and execute a long-term marketing vision aligned with corporate objectives, ensuring scalability and adaptability in dynamic markets.
- Architect and evolve brand positioning to strengthen national presence and maintain competitive differentiation.
- Direct multi-channel campaigns across digital, social, experiential, and traditional platforms, ensuring consistency and impact across regions.
- Oversee multi-million-dollar marketing budgets, ensuring optimal resource allocation and measurable ROI.
- Partner with executive leadership to integrate marketing strategies into overall business growth plans enabling revenue growth.
- Implement advanced analytics frameworks to predict market trends, measure campaign effectiveness, and inform data driven decision making.
- Develop and execute enterprise-level business development strategies to drive revenue growth and market expansion.
- Identify and pursue new market opportunities, strategic partnerships, and joint ventures to strengthen competitive advantage.
- Collaborate with Operations to align marketing and business development initiatives with corporate growth objectives.
- Negotiate and structure high-value contracts and partnerships with key clients, vendors, and industry stakeholders.
- Represent the organization at industry conferences, trade shows, and executive networking events to build relationships and enhance brand visibility.
- Monitor market trends and competitor activities to inform proactive business development strategies.
- Present marketing and business development performance, forecasts, and strategic recommendations to the Board of Directors and C-Suite.
- Build and mentor a high-performing marketing and business development organization, fostering innovation, accountability, and succession readiness.
- Ensure compliance with regulatory standards and ethical guidelines across all markets.
- Education: Bachelor’ degree in Marketing, Business Administration, or related field.
- Experience:
- 10 years of progressive marketing leadership experience, including executive-level roles in organizations with $500M annual revenue.
- Demonstrated success in enterprise marketing strategy, brand transformation, and campaign execution.
- Work in the construction industry is a plus.
- Technical Expertise:
- Proficiency in advanced marketing analytics, CRM platforms, and digital marketing ecosystems.
- Familiarity with AI-driven marketing tools and predictive modeling.
- Leadership Skills:
- Proven ability to influence C-Suite and Board-level decisions.
- Track record of building and scaling marketing teams to support rapid organizational growth.
- Strategic Acumen:
- Strong understanding of market dynamics, competitive landscapes, and emerging technologies.
- Financial Acumen:
- Experience managing large-scale budgets and P&L accountability.
Salary : $500