Social Media Manager / Content & Community Lead

Bay Area preferred

Contract / freelance retainer

Compensation: 75,000–85,000/year DOE

This is not an in‑house junior posting role. This is a contract engagement for an outside expert who can direct social strategy and execution across four connected brands:

• David N. Sachs Photography Film
• Milk Lily Portrait Co.
• Gather Walnut Creek
• BayAreaWeddings.com

The right person will help determine what needs to be created, what should be prioritized, what should be posted, and how social should support actual business growth across all four companies.

The portfolio spans:

• A wedding and portrait photography business.
• A maternity, newborn, and family portrait studio.
• A boutique event venue in Walnut Creek.
• A curated Bay Area wedding vendor marketplace.

The visual and brand standard is calm, editorial, photography‑forward, polished, and local. The work should feel intentional, not loud or trend-chasing.

• Social strategy across all four brands, primarily Instagram, TikTok, and Facebook.
• Weekly content planning and publishing calendars.
• Short‑form video concepts, photo storytelling, captioning, and content organization.
• Community management, including comments, DMs, and social‑driven lead nurturing.
• Monthly reporting focused on inquiries, bookings, and vendor signups, not vanity metrics.
• Guidance on what content needs to be captured each week so the business has a consistent pipeline of strong creative.

A key part of this role is a dedicated weekly content day.

Once a week, there will be a planned content block in studio or on site where the social lead helps direct and capture intentional content for one or more of the brands. This includes:

• Milk Lily studio content.
• Gather venue walkthroughs, setups, vendor collaborations, and event storytelling.
• DNS behind‑the‑scenes and wedding/portrait storytelling.
• BayAreaWeddings.com educational, editorial, and vendor feature content.

The expectation is that this person can come to content day with a shot list, a clear plan, and a strong sense of what assets are needed for the week or month ahead.

This role is measured by business outcomes.

Key goals include:

Milk Lily

• Replace underperforming paid Ads with stronger organic/social performance.
• Grow shoot volume through content, community, and brand visibility.

Gather Walnut Creek

• Keep paid search as a workhorse while expanding demand through social.
• Make Gather less dependent on one channel over time.

David N. Sachs Photography Film

• Increase visibility and demand for weddings and portrait work through stronger social storytelling and cross‑brand ecosystem marketing.

BayAreaWeddings.com

• Increase vendor awareness, trust, and paying vendor signups through consistent local‑authority social content.

• Experience managing social for brands where the goal is actual revenue, bookings, or signups, not just engagement.
• Strong taste level, especially with photography, composition, design, and editorial presentation.
• Ability to manage multiple brands without flattening them into the same voice.
• Strong short‑form content instincts across Reels and TikTok.
• Comfortable taking initiative and functioning as the outside expert, not just waiting for instructions.
• Experience in weddings, events, lifestyle, photography, or design‑driven brands is a major plus.

This is expected to be a contract / freelance retainer. The ideal person is an outside expert who can own both direction and execution, while collaborating closely with the founder and broader business needs.

Compensation is intended to be competitive for a senior contractor handling multi‑brand strategy and execution, with current range of 75,000–85,000 DOE.

Please send:

• Resume or portfolio.
• Links to 2–4 social accounts you have managed.
• A short explanation of what kind of business results you helped drive.
• A note on how you would approach managing four connected but distinct brands.