Leasing and Marketing Manager

Position Summary

The Leasing and Marketing Manager is responsible for leading the property’s leasing and marketing efforts to achieve occupancy, pre-leasing, and revenue goals. This position directly oversees the team of Leasing Consultants and provides the training, direction, accountability, and support needed to maintain a high-performing leasing operation.

The Leasing and Marketing Manager also develops and executes the property’s marketing strategy, including social media management, digital campaigns, resident engagement, outreach marketing, and in-person promotional efforts. This is a hands-on leadership position requiring strong sales ability, creativity, organization, and a commitment to providing an excellent customer experience.

Essential ResponsibilitiesLeasing Team Leadership

• Directly supervise, train, coach, and motivate the team of Leasing Consultants.
• Establish daily and weekly leasing priorities, goals, and expectations.
• Monitor team performance, including leads, calls, appointments, tours, applications, leases, renewals, and follow-up activity.
• Conduct regular leasing meetings, sales training, and individual coaching sessions.
• Develop leasing schedules to ensure appropriate office coverage and participation in marketing events.
• Hold Leasing Consultants accountable for completing prospect follow-up and accurately documenting activity in the property management and customer relationship management systems.
• Assist with recruiting, interviewing, onboarding, and training new Leasing Consultants.
• Lead by example by answering inquiries, conducting tours, following up with prospects, and closing leases.
• Review leasing calls, emails, and customer interactions to ensure consistency, professionalism, and compliance with company standards.
• Maintain an energetic, competitive, and customer-focused leasing environment.

Leasing and Sales

• Manage the leasing process from initial inquiry through application, approval, lease execution, and move-in.
• Develop strategies to improve lead conversion, closing ratios, occupancy, and pre-leasing performance.
• Track leasing traffic, lead sources, market conditions, and competitor activity.
• Ensure all prospects receive timely, consistent, and effective follow-up.
• Assist with renewal campaigns and resident retention initiatives.
• Maintain accurate knowledge of rental rates, availability, floor plans, lease terms, specials, and community amenities.
• Partner with property leadership to recommend pricing, concessions, and leasing strategies based on current performance and market conditions.
• Prepare and communicate regular leasing performance reports.
• Ensure all leasing activities comply with Fair Housing laws and company policies.

Social Media and Digital Marketing

• Manage the property’s social media accounts and maintain a consistent, professional, and engaging online presence.
• Create and maintain a social media content calendar.
• Develop, schedule, and publish original content, including photographs, videos, reels, stories, resident features, event promotions, and leasing advertisements.
• Respond appropriately and promptly to comments, messages, and online inquiries.
• Monitor social media engagement and use performance data to improve future content.
• Promote the property’s amenities, lifestyle, available apartments, leasing specials, resident events, and community partnerships.
• Coordinate paid social media campaigns and other digital advertising efforts when applicable.
• Ensure all marketing content follows company branding, Fair Housing requirements, and established approval processes.
• Monitor online listings and marketing platforms to ensure property information, pricing, availability, photographs, and contact information remain accurate.

Outreach and In-Person Marketing

• Develop and execute an ongoing outreach marketing plan to generate leads and increase awareness of the property.
• Build relationships with local businesses, employers, schools, campus organizations, athletic programs, student groups, and other community partners.
• Plan and participate in housing fairs, campus events, community events, tabling opportunities, and promotional activities.
• Coordinate flyer distribution, business-to-business outreach, promotional visits, and grassroots marketing campaigns.
• Create partnerships, referral opportunities, and cross-promotional relationships within the community.
• Track outreach activity and evaluate the effectiveness of individual campaigns and partnerships.
• Maintain an organized inventory of marketing materials, promotional items, signage, and event supplies.
• Regularly identify new opportunities to connect with prospective residents and strengthen the property’s presence in the local market.

Resident Engagement and Events

• Plan and promote resident events that strengthen community engagement and support resident retention.
• Coordinate event logistics, advertising, vendor participation, supplies, and team assignments.
• Capture appropriate event content for use on social media and other marketing channels.
• Use resident feedback and participation data to improve future events and engagement efforts.
• Collaborate with the property management team to maintain a positive resident experience and strong community reputation.

Administrative and Operational Responsibilities

• Maintain organized records of marketing plans, campaign results, outreach contacts, leasing performance, and event activity.
• Manage the approved marketing budget and track related expenses.
• Coordinate with vendors and obtain pricing for marketing materials, advertising, events, and promotional items.
• Participate in property inspections, market surveys, team meetings, and operational planning.
• Maintain knowledge of the competitive market, including rental rates, concessions, amenities, availability, and marketing strategies.
• Support move-in preparation, resident communication, and other property initiatives during peak leasing periods.
• Perform additional duties as assigned by the Property Manager or senior leadership.

Performance Expectations

Success in this position will be measured through:

• Occupancy and pre-leasing performance
• Leasing goal achievement
• Lead response time and follow-up completion
• Appointment and tour conversion
• Application and lease closing ratios
• Leasing Consultant performance and development
• Social media consistency, engagement, and lead generation
• Outreach activity and partnership development
• Resident event participation
• Renewal and resident-retention results
• Accuracy and professionalism throughout the leasing process

Qualifications

• Previous experience in leasing, property management, sales, marketing, hospitality, or a related field required.
• Previous supervisory or team-leadership experience strongly preferred.
• Student housing experience preferred but not required.
• Demonstrated ability to coach a sales team and achieve measurable leasing goals.
• Experience managing business social media accounts and creating engaging content.
• Strong written, verbal, organizational, and interpersonal skills.
• Comfortable appearing in photographs and videos used to promote the community.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Proficiency with property management software, customer relationship management systems, social media platforms, and standard office technology.
• Working knowledge of Fair Housing requirements.
• Ability to work occasional evenings and weekends for leasing events, outreach activities, and peak-season coverage.
• Valid driver’s license and reliable transportation for local outreach marketing.

Physical Requirements

The position may require prolonged periods of sitting or standing, walking throughout the property, conducting property tours, attending off-site marketing events, and occasionally lifting or transporting marketing materials and event supplies.

Employment Statement

This job description is intended to describe the general responsibilities and qualifications associated with the position. It is not intended to represent an exhaustive list of all duties. Responsibilities may be adjusted based on the needs of the property and the organization.