What are the responsibilities and job description for the Marketing Manager position at Gateway Group Personnel?
Our client, a growing multi-office firm, is seeking a high-energy, detail-oriented Marketing Manager to serve as the internal execution engine behind the firm's growth, brand equity, and visibility. Reporting directly to a senior executive and working closely with the executive leadership team, you will be the primary day-to-day project manager and "doer," translating marketing strategy into consistent, on-brand action across the firm and its business units.
You will work hand-in-hand with an external agency partner, and shoulder-to-shoulder with the internal team, to execute a comprehensive program spanning outbound marketing, public relations, thought leadership, content creation and distribution, webinars, and event management. The ideal candidate is a proactive project manager and content coordinator who thrives on keeping many moving parts organized and driving projects across the finish line.
This role is in-person at one of the firm's offices in the Mississippi/Alabama region, working side by side with leadership and the local team in a collaborative, high-energy environment. You will serve as the central marketing engine for the firm while maintaining a direct connection to external agency partners.
THE RESULT THIS SEAT OWNS
The firm's internal marketing execution engine: strategy turned into consistent, on-brand, on-time output that builds firmwide brand awareness and equity.
What You Will Own
Marketing Collateral & Brand Asset Management
WHAT WE ARE LOOKING FOR
You will work hand-in-hand with an external agency partner, and shoulder-to-shoulder with the internal team, to execute a comprehensive program spanning outbound marketing, public relations, thought leadership, content creation and distribution, webinars, and event management. The ideal candidate is a proactive project manager and content coordinator who thrives on keeping many moving parts organized and driving projects across the finish line.
This role is in-person at one of the firm's offices in the Mississippi/Alabama region, working side by side with leadership and the local team in a collaborative, high-energy environment. You will serve as the central marketing engine for the firm while maintaining a direct connection to external agency partners.
THE RESULT THIS SEAT OWNS
The firm's internal marketing execution engine: strategy turned into consistent, on-brand, on-time output that builds firmwide brand awareness and equity.
What You Will Own
Marketing Collateral & Brand Asset Management
- Collateral Ownership: Own the updates and maintenance of all firm collateral, ensuring data, team information, and required disclaimer language stay current.
- Internal Traffic Manager: Serve as the internal traffic manager when specialized design or heavy content production is required, collaborating with external partners to produce high-end assets (white papers, infographics, event signage, website).
- Brand Guardian: Ensure all new materials, client-facing decks, and promotional assets align with the firm's established brand identity and visual standards.
- Digital Asset Library: Build, organize, and maintain a centralized digital asset library (SharePoint, Drive, or a DAM platform) so the team and leadership can access the latest approved logos, photography, templates, and collateral.
- New-Hire Branding: Coordinate branding for new team members, including email signatures, business cards, and bio/headshot files, and keep materials stocked across offices.
- Media Point of Contact: Act as the daily internal point of contact for proactive newsjacking, trendspotting, and media pitching.
- Announcements Pipeline: Maintain the internal pipeline for company announcements, milestones, and thought-leadership releases.
- Editorial Calendar: Create and manage a monthly editorial calendar, ensuring timely creation of blogs, long-form LinkedIn posts, thought-leadership pieces, industry updates, and promotional assets.
- SME Interviews: Interview internal subject matter experts and executives to gather insights and source content.
- Distribution & Promotion: Own outbound distribution and digital promotion of all published content and white papers to clients and prospects across LinkedIn and other social media, email newsletters, and the website.
- Website Updates: Regularly update the corporate website with approved content, keeping live copy, landing pages, and materials consistent with the brand identity and leadership's messaging.
- Webinars & Virtual Events: Plan, promote, and host webinars and virtual thought-leadership sessions, coordinating speakers, registration, and post-event follow-up.
- Event Calendars: Manage the corporate speaking, awards, and industry event calendars.
- Event Logistics: Coordinate logistics for the firm's participation in high-value industry events, including hosted dinners, sponsorships, and private client events.
- CRM Pipeline: Help maintain the sales opportunity pipeline with accurate stages and key data points, and support forecast dashboards leadership can rely on.
- Meeting & Travel Kits: Ensure leaders are equipped with the right marketing materials before client travel and sales meetings.
- New Client Onboarding: Coordinate the creation and delivery of onboarding materials for new clients.
- Performance Tracking: Track monthly and quarterly marketing metrics across PR (share of voice, mentions), content (reads, clicks), and events (leads generated, attendance).
- Leadership Reporting: Compile and share marketing wins and performance reports with leadership.
- Budget Support: Support management of the annual marketing budget.
WHAT WE ARE LOOKING FOR
- 4-6 years of corporate marketing or agency experience, ideally in a B2B or client-service environment
- A proven track record of executing tactical marketing plans rather than just designing high-level strategy; you love checklists, deadlines, and seeing projects through to completion
- Exceptional organizational skills, with the ability to manage multiple projects across internal stakeholders and an external agency
- Strong copyediting skills and experience managing digital content channels (social media, email marketing platforms, CMS)
- Confident, professional demeanor; comfortable interfacing with C-suite executives and external partners
- Proven ability to navigate a multi-stakeholder environment and drive projects forward
- Ability to balance immediate tactical tasks with longer-term projects and keep deliverables on track
- A fast-paced professional with a strong bias for action who can pivot quickly as business needs evolve
- A proactive self-starter who takes full ownership of their workflow and executes independently
- Advanced Office 365 skills (Word, Excel, Outlook, SharePoint, PowerPoint)
- Bachelor's degree in Marketing or a related field
- Experience with Microsoft Customer Insights (or a comparable CRM) and email marketing platforms
- Experience producing content that goes through legal or compliance review
- Familiarity with a DAM platform and marketing analytics tools
- Ability to learn a new business model quickly