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Family Service Counselor

Gaston Memorial Park
Gastonia, NC Full Time
POSTED ON 11/30/2025 CLOSED ON 1/12/2026

What are the responsibilities and job description for the Family Service Counselor position at Gaston Memorial Park?

SALES

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Accountable for serving client families by making at need cemetery arrangements, and selling pre-need arrangements. The Family Service Counselor serves families by providing exemplary personalized service and plays an essential role in generating revenue for the cemetery as well as acting as the primary contact for families.

JOB RESPONSIBILITIES

Lead Generation

Holds self-accountable for prospecting a minimum of 1-2 hours each day
Obtains referrals from families served by the location
Networks and builds community and civic relationships
Explains and presents presentations to families served and referred families
Maintains and tracks activity levels to ensure productivity

Build Relationships with Families

Responds to client inquiries in a timely, respectful, sensitive and professional manner
Connects with families through listening, honest communication and genuine concern
Develops an understanding of each family’s unique needs and offers solutions that provide value to them
Stays in touch with families to ensure satisfaction
Prepares for all appointments and performs all procedures with professionalism and attention to detail
Follows through on all customer problems and requests
Builds trust-based relationships to earn the right to ask for referrals
Earns the right to gain referrals to offer protection to protect family members, and the family’s relatives and friends, by educating them on the benefits of pre-planning

Teamwork

Represents a continuous link from services provided at need, through aftercare, to providing services to protect families in the future
Collaborates and teams with funeral directors, location managers, and other members of funeral home and or cemetery staff, to provide seamless, high quality service
Thoroughly and completely reviews previous services and contacts with families to prepare to support current needs and or sales
Shares family concerns with rest of the SCI team

MINIMUM REQUIREMENTS

Education

High school diploma or equivalent
1-2 years of college or an equivalent of education and experience

Experience

High school equivalency and 1-2 years of college or an equivalent of education and experience
1-2 years of customer service or sales industry experience preferred

Licenses

Current state/province issued driver’s license with an acceptable driving record
Insurance license if required by state/province law and as prescribed by each state board

Knowledge, Skills and Abilities

Must be able to pass the Company’s internal presentation certification within thirty days of hire
Ability to work a number of evenings and or weekends every month
Ability to drive frequently
Ability to obtain and maintain an insurance license if required by state/province
Flexible hours but, at times must have the ability to work up to 12 hours in a day
Ability to treat others with empathy and respect
Knowledge of computers and some software
Customer service skills

Compensation: $40,000 to $100,000 targeted compensation (with higher earnings potential based on exceptional performance)

Postal Code: 28054

Category (Portal Searching): Sales

Job Location: US-NC - Gastonia

Job Type: Full-time

Pay: $40,000.00 - $100,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Health insurance
  • Paid time off
  • Retirement plan
  • Vision insurance

Work Location: In person

Salary : $40,000 - $100,000

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