Paid Demand Generation Marketing Manager

About this role:

Gartner is seeking a strategic, detail‑oriented Paid Demand Generation Marketing Manager to lead Gartner’s paid investments in external content syndication. This role owns the strategy, performance and governance of one of Gartner’s most significant paid demand investments and operates as the central point of accountability for third-party syndication globally.

This role will provide centralized 3P program management to drive higher quality, stronger governance, and significantly more net‑new executive (VP ) contacts. Focus areas will include shaping the program’s strategy, managing vendor relationships, partnering with procurement, and ensuring flawless operational and martech execution.

What you will do:

Program Strategy & Performance

• Own end-to-end strategy, execution and optimization for Gartner’s global third-party content syndication portfolio.

• Expand beyond traditional syndication models by piloting alternative paid formats that reach hard-to-access executive audiences.

• Shift program mix toward net-new contact acquisition and VP decision makers.

• Establish clear performance benchmarks across cost, quality and scalability.

• Use data-driven insights to continuously refine vendor mix, offers and targeting.

Vendor & Procurement Management

• Serve as the primary commercial and strategic owner for Gartner’s third-party syndication vendors.

• Hold vendors accountable to performance, suppression and delivery standards.

• Lead performance reviews, issue escalation and optimization planning.

• Partner closely with Procurement and Legal to negotiate pricing, terms and renewals aligned to performance outcomes.

Lead Flow, Technical Governance & Martech Coordination

• Ensure vendors meet all technical delivery standards, including correct formatting, tagging, UTMs, and lead delivery processes.

• Work closely with Martech/Marketing Operations to troubleshoot routing issues, improve data quality, and maintain system integrity.

• Paid Own suppression strategy — ensuring vendors exclude existing contacts and follow Gartner’s standards consistently.

• Create and enforce QA processes to reduce errors in campaign setup and lead pass‑off.

Cross‑Functional Enablement

• Build and maintain best practice documentation for marketers who rely on content syndication in their channels.

• Share insights and recommendations across product marketing, campaign teams, and regional marketers.

• Lead training sessions and provide strategic guidance to teams managing smaller or specialized syndication efforts.

What you will need:

• 5-7 years of experience in B2B paid media, lead generation, or content syndication.

• Strong knowledge of third‑party syndication vendors and dynamics of “email‑to‑PDF” or gated asset distribution.

• Experience coordinating with Martech/Marketing Ops on lead flow, mapping, and data QA.

• Demonstrated success improving lead quality, increasing net-new contacts, and managing multi‑vendor portfolios.

• Ability to influence across teams, communicate clearly, and drive alignment in a complex environment.

• Strength in vendor evaluation, negotiation, performance analysis, and issue escalation.

What you will get:

• Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more!

• Collaborative, team-oriented culture that embraces diversity

• Professional development and unlimited growth opportunities

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Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we’ve grown to 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 79,000 USD - 109,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at 1 (203) 964-0096 or by sending an email to ApplicantAccommodations@gartner.com .

Job Requisition ID:103566

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