What are the responsibilities and job description for the Senior Brand Sponsorship Specialist position at Garmin and Careers?
Overview:
Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran’s status, age or disability.
This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits
We are seeking a full-time Senior Brand Sponsorship Specialist in our Olathe, KS location. In this role, you will be responsible for identifying, developing, managing/assisting others, and implementing strategic sponsorships, activations and promotional programs that give exposure to Garmin products and build awareness and value in the Garmin brand. This individual will work onsite at events to grow Garmin product awareness and revenue and will also work on higher profile products and new sponsorship initiatives.
Responsibilities:
Essential Functions
- Act as a mentor to less experienced associates as well as help train newer associates
- Be an energetic and authentic brand ambassador for Garmin markets
- Manage day-to-day responsibilities related to Garmin’s domestic sponsorships, promotions and events
- Proactively look for new sponsorship opportunities to grow Garmin’s business
- Be the main point of contact to sponsored athletes and events and ensure the fulfillment of their obligations to Garmin
- Evaluate unsolicited in-coming marketing sponsorship opportunities and act on those that are deemed relevant to Garmin’s marketing objectives
- Attend/represent Garmin’s interest at sanctioned sponsor events and other grass roots, and non-sponsored events
- Establish ROI goals for various activation components and track performance against objectives
- Evaluate qualitatively/quantitatively each event/program and continuously improve measures of success
- Create detailed reports of all activation programs
- Plan/host marketing activities to build relationships and educate others about Garmin products
- Create a process to activate locally at events
- Maintain a level of professional knowledge of sponsorship options available to Garmin
- Be creative, outgoing, social and have a positive can-do attitude
- Provide activity reports to the marketing stakeholders and provide research findings as requested by Garmin management
- Maintain user expertise in the operations of all relevant Garmin products
- Willingness to travel
Basic Qualifications
- Bachelor’s Degree in business, marketing, advertising, communication, journalism or related field relevant to the essential functions of this role
- Must possess a minimum of 5 years sponsorship experience OR equivalent experience related to the essential functions of this role
- Career path candidates will have mastered all criteria from Brand Sponsorship Specialist II as reflected on performance review after at least 1 full year of employment
- Demonstrates all competencies of Senior Brand sponsorship Specialist
- Demonstrates expert knowledge of marketing, sponsorship, and Garmin products
- Demonstrates exceptional skills for developing sponsorship strategies for products and services, assessing current competitive marketing campaigns, and sponsorship execution with little to no oversight
- Ability to influence and lead diverse teams from various internal/external organizations with little to no oversight or support from management
- Owns sponsorship plans with no oversight
- Expert in solving problems through analysis and best practices
- Previous experience with managing multiple campaigns with budgets
- Demonstrates exceptional knowledge of sponsorship opportunities available
- Demonstrated strong and effective verbal, written and interpersonal communication skills
- Ability to organize, interpret and present various sponsorship data
- Build presentation materials and present plan to management
- Demonstrates excellent time management and follow-up skills with proven success in meeting deadlines
- Must be positive, detail/team oriented, and a multi-tasker with the ability to prioritize and work proactively/effectively in a fast paced environment with little to no oversight
- Demonstrates mathematical aptitude to ensure accuracy of accounting documents and sponsorship/event schedules
- Demonstrates proficiency in using Microsoft Office programs including PowerPoint and Excel
Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran’s status, age or disability.
This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits