What are the responsibilities and job description for the Sales & Marketing Director position at Garibaldi Blue Investment Company?
Job Overview
The Sales and Marketing Director is responsible for overseeing the company's sales growth and marketing strategy, integrating brand promotion, customer acquisition, channel development, and sales conversion systems to drive revenue growth, increase market share, and expand brand influence, achieving efficient collaboration between marketing and sales. Core Responsibilities
Sales and Marketing Strategy Development
Develop the company's annual overall sales and marketing strategy and growth targets.
Break down company business objectives into actionable market and sales plans.
Plan product positioning, go-to-market (GTM) strategies, and sales strategies.
Sales Management and Revenue Growth
Responsible for sales target setting, budget management, and performance achievement.
Establish a sales pipeline management system to improve conversion rates and closing rates.
Optimize sales processes, customer acquisition strategies, and key account management.
Drive growth in key accounts, channel customers, and strategic partners.
Marketing and Brand Promotion
Oversee brand strategy, market communications, advertising, public relations, and content marketing.
Plan online and offline marketing activities to increase brand exposure and customer acquisition.
Manage digital marketing (SEO/SEM/social media/private domain/KOL) strategies.
Customer Acquisition and Conversion Optimization
Establish a user growth system, optimizing lead generation, conversion rates, and customer acquisition cost (CAC).
Integrate the marketing-to-sales conversion chain to improve marketing ROI and customer lifetime value (LTV).
Utilize data analytics to optimize advertising strategies and user operations.
Channel Expansion and Partner Management
Expand sales channels (direct sales, e-commerce, agents, distributors, channel partnerships).
Design channel policies, rebate systems, and cooperation models.
Establish an efficient channel management and empowerment system to improve channel output.
Data Analysis and Performance Management
Monitor key sales and marketing metrics (revenue, conversion rate, ROI, CAC, LTV, retention).
Establish a KPI/OKR system and performance incentive mechanism.
Regularly provide sales and marketing analysis reports to support management decision-making.
Cross-Departmental Collaboration and Business Support
Collaborate with product, operations, customer service, finance, supply chain, and other departments to improve overall business efficiency.
Support new product launches, pricing strategies, promotional activities, and market expansion.
Establish a customer feedback loop to drive product and service optimization.
Team Management and Organizational Development
Manage sales and marketing teams (sales, BD, marketing, brand, growth).
Establish talent pipelines, performance evaluation, and training systems.
Improve team execution, effectiveness, and customer-centricity.
Key Performance Indicator (KPI) Examples
Sales Revenue Growth Rate / Market Share
Sales Conversion Rate / Customer Closing Rate / Customer Acquisition Cost (CAC)
Marketing ROI / Return on Ad Spend
Number of Leads (MQL) SQL and Conversion Rate
Channel Sales Contribution Ratio
Customer Retention Rate / Repurchase Rate / Customer Lifetime Value (LTV)
Team Goal Achievement Rate
Qualifications
Basic Requirements
Bachelor's degree or above in Marketing, Business Administration, Commerce, or a related field
20 years of sales or marketing experience, 15 years of team management experience
Experience in multi-channel sales, brand marketing, or growth operations is a plus
Professional Skills
Proficient in sales management, marketing, brand building, and digital marketing
Familiar with CRM, marketing automation, data analytics, and sales management tools
Excellent negotiation skills, key account management, and business acumen
Overall Qualities
Strategic thinking, results-oriented, and strong execution ability
Excellent communication, cross-functional collaboration, and team leadership skills
Ability to adapt to high-pressure targets and a rapidly changing market environment
Bonus Points
Experience in B2B / SaaS / AI / Fintech / Cross-border e-commerce industries
Experience in 0-to-1 market development or scalable growth
Experience in international market expansion or global sales
- Familiar with Growth Hacking and refined operations