SEO Specialist

SEO Specialist 

Job Description

Garden Remedies Inc’s SEO specialist will oversee the company’s search engine optimization strategy with responsibilities including keyword research, on-page and technical SEO, content optimization, analytics tracking, and performance reporting. This role will ensure all digital content aligns with company brand standards and Massachusetts cannabis regulations while improving organic visibility, website traffic, and customer acquisition. 
 
The SEO specialist will manage day-to-day SEO execution across website, content, and digital marketing channels. They will work cross-functionally with marketing, e-commerce, and retail teams to support company growth and strengthen online presence in the Massachusetts cannabis market. 
 
This role is responsible for improving search rankings, optimizing website performance, and executing strategic initiatives that support company revenue goals. 

Responsibilities: 

• Coordinate SEO initiatives across digital marketing channels 

• Conduct keyword research and competitive analysis to identify growth opportunities 

• Optimize website content, landing pages, and product pages for search engine visibility 

• Develop and implement on-page and technical SEO strategies 

• Manage website site performance 

• Collaborate with content teams to ensure SEO best practices are integrated into all content creation 

• Oversee blog strategy, content optimization, and internal linking structure 

• Monitor and maintain website health including page speed, mobile optimization, and user experience 

• Track and analyze SEO performance metrics including rankings, organic traffic, conversions, and engagement 

• Analyze and curate data reports for leadership on SEO performance and opportunities 

• Ensure all digital marketing efforts comply with Massachusetts Cannabis Control Commission (CCC) regulations 

• Manage SEO tools and platforms (e.g., Google Analytics, Google Search Console, keyword tracking tools) 

• Collaborate with web developers to implement technical SEO improvements 

• Support local SEO initiatives including dispensary listings, Google Business profiles, and location-based search optimization 

• Optimize product and category pages to improve e-commerce performance 

• Manage backlink strategy and identify opportunities for authority building 

• Continually evaluate SEO strategies and implement improvements 

• Stay current on search engine algorithm updates and industry best practices 

• All other duties as assigned 

Qualifications: 

• Bachelor’s degree in Marketing, Communications, Business, or related field; relevant work experience may be considered in lieu of degree 

• On site work as needed 

• Experience handling Google help desk with success in reinstating full GBP access. 

• Local SEO Optimization and experience highly preferred 

• Demonstrated experience getting a company cited in AI overviews and searches. 

• Must be at least 21 years of age 

• 3–5 years of SEO or digital marketing experience, preferably in cannabis, retail, e-commerce, or highly regulated industries 

• Strong understanding of search engine algorithms, ranking factors, and SEO best practices 

• Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms 

• Knowledge of technical SEO including site structure, indexing, and page performance optimization 

• Strong analytical skills with the ability to interpret data and make strategic recommendations 

• Experience optimizing content for search engines and improving organic performance 

• Ability to manage multiple projects and meet deadlines in a fast-paced environment 

• Strong problem-solving skills and attention to detail 

• Demonstrated ability to collaborate across departments 

• Knowledge of Massachusetts cannabis marketing regulations is a plus 

• Must pass the state required background check and will have a high security clearance within the company 

• Must have reliable transportation 

Supervision: 

This job reports to the Chief Cannabis Officer