Regional Director of Marketing and Sales

This Regional Director of Marketing and Sales role will work, reside and travel weekly in the Northern Indiana region and an Ohio region.

Responsibilities:

• Develops and implements strategic marketing and sales plans to drive occupancy across assigned Communities
• Contributes to the creation and management of sales and marketing budgets, ensuring alignment with organizational goals
• Provides leadership, training, and oversight to community-based marketing directors to ensure consistency and effectiveness in execution
• Oversees marketing and sales software platforms, ensuring data integrity and timely reporting
• Ensures compliance with IHDA tax credit marketing guidelines across all applicable Communities
• Leads weekly marketing calls with Community teams and Gardant support center to drive strategy, performance, and alignment
• Plans and executes advertising and promotional campaigns across print, digital, electronic, and direct mail channels
• Recommend pricing strategies to maximize long-term market share and occupancy goals
• Monitors marketing performance metrics and implement corrective actions as needed to meet targets, including organizing and supporting marketing initiatives
• Conducts and evaluates market research to adapt strategies in response to competitive and industry trends
• Tracks and analyzes competitor offerings, marketing tactics, and occupancy outcomes to maintain a competitive edge
• Builds and maintains relationships with key industry influencers, referral sources, and strategic partners
• Guides the development of marketing reports and provide performance insights to executive leadership
• Ensures consistent brand messaging and visual identity across all marketing materials, platforms, and events
• Provides input on marketing staff recruitment, training, development, and performance management
• Represents Gardant Management Solutions at industry events and association meetings to promote brand awareness and partnership opportunities
• Monitors and manages marketing expenditures to ensure alignment with approved budgets
• Supports cross-functional departments by assisting with the creation of technical documents, manuals, and publications as needed
• Prepares and analyzes sales reports to identify trends, growth opportunities, and areas for improvement in outreach efforts
• Leads the recruitment, development, and performance management of the marketing team to meet corporate objectives

Qualifications:

• Bachelor’s degree in Marketing, Sales, Business Administration, or a related field preferred
• Minimum of five years of progressively responsible experience in marketing and sales, including team leadership and strategic planning
• Must hold a valid driver’s license and be able to frequently travel to Communities and events
• Strong knowledge of marketing techniques, sales principles, and budget management
• Excellent written and verbal communication skills, with the ability to collaborate effectively with Community teams, leadership, and external partners
• Proven ability to manage multiple projects and deadlines with accuracy and efficiency
• Demonstrates initiative, sound judgment, creativity, and a high level of professional ethics
• Ability to lead, motivate, and develop high-performing marketing and sales teams across multiple locations

Benefits:

• Comprehensive medical, dental, and vision benefit packages
• Employee Stock Ownership Program (ESOP)
• Employer-subsidized gym membership & wellness program
• EAP & Maven family planning program
• 401(k) with biweekly employer match
• Outside-In Employee Referral Program
• Intentional work-life balance supported with competitive Paid Time Off
• Self-service payroll & tools (PayCom)

Salary : $95,000 - $105,000