What are the responsibilities and job description for the Area Sales Manager CO position at Garage Beer?
Overview:
Welcome to America's fastest growing domestic lager, Garage Beer! This position involves developing and nurturing strategic partnerships with distributors and retail accounts within the state of Colorado. The role includes leading promotions, distribution, innovation, sales, and pricing initiatives to achieve growth objectives.
Key Responsibilities:
- Strategic Partnerships: Develop and nurture value-enhancing relationships with all distributors and retail accounts.
- Promotion and Distribution: Lead and manage promotions, distribution, innovation, sales, and pricing initiatives at assigned distributors to achieve growth objectives.
- Distributor Management:
- Develop monthly and annual volume forecasts to set objectives and tactics to achieve goals by class of trade.
- Conduct regular meetings with distributor partners to evaluate business goals, budgets, distribution, chain plans, and marketing programs.
- Market Development:
- Identify and prioritize opportunities for incremental volume.
- Close identified opportunities through distributor and internal team.
- Create a “sales story” and handle objections.
- Conduct frequent surveys to ensure accurate pricing and programming is executed per standards.
- Customer-Facing Events: Participate in events such as festivals, store tastings, beer dinners, brewery tours, and educational seminars.
- Professionalism: Maintain a professional demeanor and presentation, including in situations where alcohol is present.
- Relationship Building: Build and maintain strong business relationships.
- Remote Work: Work efficiently and effectively remotely.
- Sales and Reporting Systems: Utilize Garage Beer Sales and Reporting systems to analyze and implement business decisions.
- Karma VIP:
- Complete a specified amount of check-ins and record them in Karma.
- Achieve a specified number of placements and record them in Karma.
- Conduct specified number of wholesaler monthly & quarterly meetings and record them in Karma.
- Complete specified number of work-withs/ride-along per month and record them in Karma.
Additional Duties: Additional duties may be assigned as needed.