Marketing Manager - B2B Marketing

Company Description:The USA TODAY NETWORK is a portfolio of news publications and subscription products comprised of USA TODAY and 300 local news brands. Together under the umbrella of the USA TODAY NETWORK, these offerings create an unparalleled local-to-national platform that local businesses leverage to reach the audiences and communities to keep their businesses thriving. The ad sales team (B2B marketing services) determine the right combination of solutions from print and digital advertising, to events marketing, and branded content offerings to meet the goals of their business clients.DESCRIPTION:Gannett’s B2B Marketing team is looking for a Marketing Manager to join our growing team. Reporting into a Director of Marketing, the Marketing Manager supports our ambitious vision of driving growth and retention of our B2B ad sales business. Your work will be critical to supporting sales priorities that will enhance customer journey for the purposes of retention, cross-selling, and upselling our digital marketing solutions platform and core advertising products.You will bring a rigorous, data-driven approach to the development of marketing programs that deliver impactful results, connecting targeted segmentation strategies with compelling copy and creative to drive engagement, leads and revenue.RESPONSIBILITIES: Own integrated marketing campaigns from beginning to end: developing client engagement strategies, managing timelines, gathering of requirements, copywriting for emails and other marketing assets, coordinating on design and development, pulling audience/lists segmentation, testing, launch and analysis for continued improvement. Partner with sales channels leaders to define priorities and tactic mix, including database activation, nurturing, and lead acquisition Work across the marketing, sales operations, and sales organizations to align marketing initiatives to drive impact on the sales strategy Utilize Salesforce CRM software to build segmented audience reports Develop an ongoing reporting cadence to management across marketing and sales and optimize campaigns against key metrics including open and CTRs, conversions to opportunity. Initiate research and analyze market trends (financial, technological, demographic, etc.) and recommend changes to market and business development strategies based on analysis and feedback. QUALIFICATIONS: Bachelors Degree or higher preferred 10 years’ experience Experience with digital marketing and media preferred Dedicated and collaborative partner to sales counterparts. Ability to collaborate and communicate with senior sales leaders about marketing strategy, campaign analytics, ROI and more based on program objectives. Superb quantitative skills and a clear understanding of ROI analysis. Marketing is a measurable science. Strong understanding and experience with inbound and/or field marketing Creative copy writing and campaign concepts Strong communication skills and attention to detail. Equal strengths in technical (marketing automation program structure) and creative skills (email copy development, content topics, etc.) Experience with sales CRM, specifically Salesforce Experience with email marketing, specifically working within a marketing automation platform such as Marketo Ability to analyze data and interpret the “story” or next steps to take Ability to drive consensus, resolve conflict and move a group towards a common goal #LI-REMOTE#LI-SG1#MARKETINGGNTThe annualized base salary for this role will range between $45,000 and $105,800 .  Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience.  Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

Salary : $45,000 - $105,800