Director Performance Analytics

About The Company

Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, engineers, and operators obsesses over how to create the ultimate collector experience with our products: Topps.com, the direct to consumer ecommerce platform of the Topps brand, Fanatics Collect, the most trusted and dynamic collector focused marketplace, and our collector focused live shopping platforms, Fanatics Live and Voggt.

We have the unique advantage of being backed by Fanatics - the world’s largest sports merchandiser, with more than 900 global sports relationships, 90 million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we’re a nimble, ambitious team building products from the ground up.

If you're passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting.

About The Role

As Director of Performance, you will lead the strategy, implementation, and continuous evolution of marketing analytics and performance measurement across our growth stack. This role partners closely with Marketing, Product, Engineering, and Media teams to drive efficient user acquisition, engagement, and retention through advanced data modeling, experimentation, and insight generation. You'll own key measurement frameworks and help scale our data-driven marketing operation through best-in-class tooling, systems, and storytelling.

Responsibilities

• Architect performance measurement systems using internal models, tools, and third-party solutions.
• Lead development of dashboards and reporting infrastructure to monitor CPI, ROAS, LTV, retention, and other key KPIs.
• Analyze marketing performance across paid media, CRM, social, community, and growth channels; deliver actionable insights.
• Drive test-and-learn initiatives, including A/B tests, incrementality studies, and media mix modeling.
• Define and evolve attribution models suited to modern privacy environments (e.g., multi-touch, probabilistic, MMM).
• Integrate data from ad platforms, MMPs, behavioral telemetry, and product systems into unified growth models.
• Collaborate with engineering and data teams to ensure scalable, clean, and reliable data infrastructure.
• Communicate complex analyses clearly to executive stakeholders through strategic storytelling.
• Manage and mentor analysts or BI contributors to grow analytics capabilities across the team.
• Stay current on measurement trends, privacy regulations, and emerging modeling techniques.
  
  

Qualifications

• 8 years in marketing analytics, growth analytics, or performance marketing; mobile and digital marketing experience required.
• Deep expertise in paid acquisition ecosystems, including attribution, UA optimization, and media platforms (Meta, Google, TikTok, DSPs).
• Advanced proficiency in SQL and a scripting language (Python, R); strong skills in handling large datasets.
• Experience with data visualization tools (e.g., Looker, Tableau, Power BI).
• Proven track record designing experiments and translating results into strategic actions.
• Familiarity with ETL tools and collaboration with data engineering teams.
• Excellent communication and storytelling skills with non-technical stakeholders.
• Bachelor’s or Master’s degree in a quantitative discipline (e.g., Statistics, Computer Science, Economics).
• Bonus: Experience with MMM, LTV modeling, mobile gaming, global growth strategies, and data orchestration tools like Airflow or dbt.
  
  

In Los Angeles, the salary range for this position is $174,000- $215,000, which represents base pay only and does not include short-term or long-term incentive compensation. In NYC, the salary range for this position is $188,000- $230,000. The listed salary ranges are specific to Los Angeles or NYC and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers