Sales Manager-SMERF

Overview

 About Galleria Park Hotel

Galleria Park Hotel is one of San Francisco’s most beloved independent boutique hotels, known for its exceptional service, stylish urban design, and welcoming culture. Located at the intersection of the Financial District and Union Square, the property blends historic Art Deco charm with modern sophistication. Originally opened in 1911 and later reimagined with a vibrant, contemporary feel, the hotel has a long-standing reputation for excellence and community connection.

Our team is the heart of our success. We celebrate a collaborative, uplifting work environment where creativity thrives and every voice matters. With strong guest service scores, high repeat business, and a culture that values both individuality and teamwork, Galleria Park Hotel continues to stand out as one of the most successful properties in the CoralTree Hospitality portfolio.

Position Summary

The SMERF Sales Manager is responsible for driving group room revenue from the Social, Military, Educational, Religious, Fraternal (SMERF) segments, as well as Wedding Room Blocks, Associations, Tour & Travel, Entertainment, Wholesale/FIT, Government, and other complementary markets. This role is ideal for a proactive, experienced sales professional with strong San Francisco market knowledge who thrives on uncovering new business, building lasting relationships, and representing the hotel throughout the community.

Responsibilities

Key Responsibilities

Sales & Business Development

• Actively solicit and secure new business from assigned SMERF segments, including wedding blocks, association groups, entertainment, government, and tour & travel accounts.
• Conduct outside sales calls, client meetings, site visits, and networking activities to maximize new opportunities.
• Attend local and national trade shows, industry events, chambers, marketplaces, and community functions.
• Maintain a strong presence in the San Francisco market and prospect daily to build a healthy future pipeline.
• Develop and execute targeted strategies to grow production within each assigned segment.
• Consistently follow up with leads, nurture relationships, and close business that supports the hotel’s revenue goals.

Account Management & Revenue Growth

• Build and maintain relationships with key accounts, travel partners, and planners.
• Prepare proposals, negotiate rates, and secure contracts that align with revenue strategies.
• Collaborate with Revenue Management and Operations to ensure accurate room blocks, group details, and seamless on-site execution.
• Monitor market trends, competitor activity, and industry shifts to identify new opportunities and strengthen market presence.
• Document all activities, contacts, and bookings in the CRM system with accuracy and consistency.

Collaboration & Leadership

• Participate in weekly sales meetings, forecasting sessions, and strategy discussions.
• Partner with Marketing to support campaigns and creative initiatives that drive awareness.
• Represent the hotel professionally in all interactions and uphold the brand’s service philosophy.

Qualifications

Qualifications

• Minimum 2–3 years of hotel sales experience required; SMERF, wedding block, or group sales experience strongly preferred.
• Strong knowledge of the San Francisco market, including demand patterns, competitive sets, and local accounts.
• Proven track record in outside sales, prospecting, and closing new business.
• Comfortable attending events, conducting sales calls, and sourcing new clients in person.
• Strong communication, negotiation, and relationship-building skills.
• Ability to work independently and juggle multiple priorities in a fast-paced environment.
• Experience with CRM systems, Delphi, or similar tools is a plus.
• Should be excited to work in the office five days a week; this is not a remote position.

Benefits & Perks

We take care of our team so they can take care of our guests. Full-time team members enjoy:

• Five complimentary hotel nights per year at CoralTree Hospitality properties.
• Uncapped Sales Incentive Program with significant earning potential.
• Medical, dental, and vision coverage for team members and their families.
• Ability to purchase critical illness, accident, and supplemental life insurance.
• Legal advisory services, pet insurance, and additional voluntary benefits.
• 401(k) with immediate vesting and a generous employer match.
• Travel and hotel industry discounts, professional development opportunities, and a culture that celebrates individuality, growth, and success.

Salary : $83,000 - $85,000