What are the responsibilities and job description for the Senior Growth & Digital Marketing Manager position at GALE Pacific Limited?
At GALE Pacific, we're passionate about protecting people and the things that matter most. We are seeking a strategic and commercially minded Senior Growth & Digital Marketing Manager to drive customer acquisition, conversion, retention, and revenue growth across our retail, direct-to-consumer, and commercial channels.
This is a high-impact role where you'll oversee our digital ecosystem, from paid media and website performance to CRM, marketing automation, email marketing, and marketplace activation. You'll use data, insights, and experimentation to uncover growth opportunities, optimise customer journeys, and deliver measurable business outcomes.
The role:
- Lead digital marketing strategy across paid search, social, display, video, marketplaces, and emerging channels
- Manage media budgets and optimise investment to improve ROAS, acquisition efficiency, and revenue growth
- Drive customer acquisition, retention, lifecycle marketing, and demand generation initiatives
- Own website performance, conversion rate optimisation, user experience improvements, and digital merchandising
- Manage and optimise HubSpot, email marketing programs, automation workflows, segmentation, and nurture campaigns
- Develop testing and optimisation programs across websites, landing pages, email, advertising creative, and conversion funnels
- Partner with Sales, Product, Creative, IT, and Operations teams to deliver integrated growth initiatives
- Analyse performance data, deliver actionable insights, and provide strategic recommendations to leadership
- Manage agency relationships and evaluate new tools, technologies, and digital opportunities
The successful candidate should have:
- Bachelor's degree in Marketing or a related discipline
- 7 years' experience in digital marketing, growth marketing, or performance marketing roles
- Strong experience managing paid media across platforms including Google, Meta, retail media networks, and emerging channels
- Hands-on expertise with HubSpot, CRM management, marketing automation, and email lifecycle marketing
- Experience improving website performance, conversion rates, customer journeys, and digital experiences
- Strong analytical capabilities with a track record of translating data into business outcomes
- Experience managing agencies, media budgets, and multi-channel campaigns
- Excellent stakeholder management skills and the ability to influence across cross-functional teams
Benefits & Culture:
- GALE Safe - Focused safety culture and practices
- Competitive remuneration
- Supportive leadership and connected team environment
- Opportunities for professional learning and development
- Flexible working supported
- Access to comprehensive Employee Assistance Program (EAP) and Wellbeing support
- Staff product discounts
About GALE Pacific:
GALE Pacific is a public company (ASX: GAP) and employs over 600 people around the globe, operating in Australia, China, the United States, Europe and the Middle East. The opportunities for growth are endless.
GALE Pacific has grown from its base in high quality polymer shade fabrics to be a marketer of products that enhance your home lifestyle and deliver smart and practical solutions across a broad range of domestic and commercial applications.
The Cancer Council has endorsed our core range of products, providing a trusted validation our products can aid in the protection against the harmful effects of the sun.
GALE Pacific is an equal opportunity employer. All employment is decided on the basis of qualifications, merit and business need, not personal or protected attributes. We welcome applications from all cultural backgrounds and experiences. Please advise our team if you require assistance throughout the recruitment process.