SEO & Organic Growth Manager

Gabb gives families a better choice for their kids’ first technology. Our product portfolio spans purpose-built hardware — Gabb Phone, Gabb Phone Plus, Gabb Phone 3 Pro, and Gabb Watch — alongside digital services including Gabb Music and Music . Everything we build is designed to let families introduce technology in steps, giving kids connection without the harms of a fully open smartphone. We’re a fast-growing, mission-driven company headquartered in Lehi, Utah, with a team that genuinely loves what we do and why we do it.

About The Role
Gabb is seeking a data-driven SEO, GEO & Organic Growth Manager to own and accelerate our organic search presence. You will assess what we have, identify the highest-leverage opportunities, and build the systems and playbooks needed to execute at a higher level. Our organic channel has real momentum and real room to grow — the right candidate will come in with fresh eyes, sharpen the strategy, and drive measurable results.

You will own the full organic growth stack: technical SEO, content strategy, on-page optimization, link building, and an increasingly important frontier — Generative Engine Optimization (GEO), ensuring Gabb surfaces prominently in AI-driven search experiences like ChatGPT, Perplexity, and Google’s AI Overviews. You will work cross-functionally with content, product, and paid media to turn organic search into a reliable, measurable growth engine for Gabb.

What You'll Do
ORGANIC STRATEGY & PROGRAM OWNERSHIP

• Audit and evolve Gabb’s organic search strategy — assess existing keyword targeting, content structure, and channel performance, then define a roadmap with measurable targets for non-branded organic traffic, share of voice, and conversion
• Conduct comprehensive SEO audits across Gabb.com: technical health, content gaps, site architecture, internal linking, and Core Web Vitals
• Develop and maintain a keyword and topical authority framework that maps to Gabb’s customer acquisition funnel — from parent awareness to device purchase to service upsell
• Define and track KPIs: organic sessions, keyword rankings, click-through rate, domain authority trajectory, and assisted conversions from organic
  
  
  
  
  

TECHNICAL SEO & ON-PAGE OPTIMIZATION

• Own technical SEO execution: crawl health, indexation, structured data/schema markup, page speed, mobile optimization, and canonicalization
• Perform regular landing page and blog content audits; identify and prioritize refresh opportunities based on traffic decay, ranking gaps, and conversion data
• Optimize title tags, headers, and meta descriptions with a rigorous, test-and-iterate mindset
• Work with WordPress (primary CMS) and collaborate with developers on technical implementation; a working understanding of SEO-relevant HTML is required, with familiarity with CSS and JavaScript a plus
  
  
  
  
  

CONTENT STRATEGY & EXECUTION

• Partner with copywriters and content editors to define SEO-optimized content briefs grounded in semantic and entity-based keyword research
• Build content hierarchies and topic clusters that establish Gabb as an authoritative voice in family technology, child safety, and digital wellness
• Develop internal linking strategies that distribute authority effectively across the site and improve crawl depth
• Write or direct copywriting for SEO-critical pages, including product pages, category pages, and comparison content
  
  
  
  
  

GENERATIVE ENGINE OPTIMIZATION (GEO)

• Develop and execute strategies to increase Gabb’s visibility in AI-driven search experiences including Google AI Overviews, ChatGPT, Perplexity, and emerging LLM-based discovery surfaces
• Optimize content for entity recognition, structured data, and authoritative topical coverage to improve inclusion in AI-generated answers
• Monitor how large language models retrieve, synthesize, and surface content — and adapt Gabb’s content strategy accordingly
• Stay ahead of emerging GEO trends and translate them into actionable experiments
  
  
  
  
  

LINK BUILDING & OFF-PAGE AUTHORITY

• Build and execute a sustainable link acquisition strategy through editorial outreach, digital PR, content partnerships, and co-marketing with complementary brands in the family and parenting space
• Identify and pursue affiliate and media partner opportunities that build domain authority while supporting brand awareness
• Monitor backlink profile health and disavow toxic links proactively
  
  
  
  
  

CROSS-FUNCTIONAL PARTNERSHIP

• Partner with paid media to align organic and paid strategies, share keyword intelligence, and reduce cannibalization
• Work with product and analytics teams to ensure SEO considerations are embedded in new page launches, site redesigns, and CRO experiments
• Participate in growth experiments including landing page split tests and pricing page optimizations, bringing organic traffic data to inform hypotheses
• Support outbound and ABM campaigns with organic content assets and search intelligence where relevant
  
  
  
  
  

What We’re Looking For
EXPERIENCE & SKILLS

• 5-7 years of hands-on SEO experience in a growth marketing role, ideally within a consumer brand or e-commerce environment
• Demonstrated track record of measurably growing non-branded organic traffic and improving keyword rankings — specific examples and metrics expected
• Deep fluency in SEO tooling: Google Search Console, Ahrefs or SEMrush, Screaming Frog, and Google Analytics/GA4
• Strong command of technical SEO: crawl analysis, structured data, Core Web Vitals, indexation management, and site architecture
• Experience building content strategies using semantic SEO, entity modeling, and topic cluster frameworks
• Meaningful familiarity with GEO and AI search optimization — not just awareness, but hands-on experimentation
• Proficiency in WordPress; comfort working with developers on technical implementation tasks
• Ability to write or direct high-quality SEO copy: title tags, meta descriptions, headers, and content briefs
  
  
  
  
  

Who You Are

• A systems thinker — you assess what exists, identify what’s working and what isn’t, and build on the foundation rather than starting over
• Data-first — every recommendation you make is grounded in evidence and tied to a business outcome
• Intellectually curious about how AI is changing search — you are actively experimenting, not just reading about it
• A strong cross-functional collaborator who can translate SEO concepts for non-technical stakeholders
• Comfortable operating with autonomy in a fast-moving environment where the roadmap evolves quickly
• Genuinely interested in Gabb’s mission and the family technology space
  
  
  
  
  

Why You’ll Love It Here

• Mission-driven company protecting kids and making a real difference for families
• Competitive compensation
• Generous insurance coverage (up to 100% of premiums based on tenure)
• 401(k) with employer match
• Unlimited PTO and flexible scheduling
• Stock options
• Pet insurance
• An energetic, collaborative culture — and the best coworkers around