Social Media Coordinator

JOB TITLE: Social Media Coordinator 

EMPLOYER: G Fuel LLC    

DEPARTMENT: Marketing   

REPORTS TO: Vice President of Brand, Product & Innovation  

LOCATION: In-office work at least 3 days per week (Tue, Wed, Thu) in the El Segundo Area of Los Angeles, CA.   

ABOUT THE BRAND: 

Since 2012, G FUEL has been on a mission to create the healthiest, most effective energy formula for gamers. What started with three bold flavors has grown into a movement—a vibrant community of gamers, creators, and everyday enthusiasts. G FUEL offers sugar-free, antioxidant-rich energy in over 40 flavors, with 344K verified 5-star ratings. No sugar. No gluten. No crash. Just clean, natural energy that fuels your grind. 

JOB SUMMARY: 

The Social Media Coordinator will support G Fuel’s social media strategy by creating, curating, and sharing compelling content across our digital channels. This role will work closely with the Marketing team and, in particular, the Social Media & Content team to build brand awareness, increase engagement, and foster a strong online community. This position is perfect for someone passionate about gaming, social media, and digital marketing who is excited to bring fresh ideas to the table. 

KEY RESPONSIBILITIES: 

• Content Creation & Curation: Plan, develop and post engaging multimedia content, including photos, graphics, videos, and text-based posts, in line with G Fuel’s brand voice and guidelines. 
• Community Engagement: Monitor and actively engage with followers, respond to comments and messages, and foster positive interactions with fans, influencers,  partners, and other brands to increase visibility. 
• Campaign Support: Assist in the execution of social media campaigns, promotions, and collaborations with influencers, ensuring alignment with marketing goals and deadlines. 
• Creator Briefs: Develop creator briefs and manage product promotions 
• Internal Coordination: Ensure timely communication and planning with internal stakeholders  
• Event Coverage: Lead social media coverage of conventions, key events and/or virtual events.  
• Analytics & Reporting: Track, analyze, and report on social media performance metrics (e.g., engagement, reach, growth) to guide future strategies and optimize content. 
• Trend Monitoring: Stay up-to-date with social media trends, platform updates, and best practices, especially within the gaming community, to enhance G Fuel’s social presence. 
• Brand Consistency: Work with the Social Media team to ensure a consistent brand message and identity across all platforms, tailoring content to meet the unique requirements of each platform. 

QUALIFICATIONS: 

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience. 
• 1 years of experience in social media management or digital marketing, preferably within the gaming, beverage, or lifestyle brand industry. 
• Proficiency with social media platforms (Instagram, Twitter/X, TikTok, Facebook, YouTube, etc.) and familiarity with social media management tools (e.g., Sprout Social).  Experience with Twitch, Reddit, and/or Discord a plus.  
• Strong writing, editing, and content creation skills, with a keen eye for visual design and aesthetics. 
• Basic knowledge of photo and video editing software (Adobe Creative Suite, Canva or similar). 
• Familiarity with analytics tools and metrics (e.g., Google Analytics, platform insights). 
• Passion for gaming, esports, and entertainment, with a finger on the pulse of gaming culture. 

PREFERRED SKILLS: 

• Experience with influencer marketing or community management. 
• Understand content nuances from influencers and creators between platforms 
• Basic knowledge of SEO, web traffic metrics, and Google Analytics. 
• Basic understanding of paid social media advertising. 

WHAT WE OFFER: 

• Competitive salary and benefits. 
• A dynamic, supportive, and fun work environment. 
• Opportunities for career growth within a fast-paced, growing brand. 
• Employee discounts on G Fuel products. 

EQUAL OPPORTUNITY EMPLOYER STATEMENT  

G FUEL LLC is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.