What are the responsibilities and job description for the Community Engagement Specialist position at Güd Marketing, Inc.?
Position Title: Community Engagement Specialist
Compensation: $55,000-$65,000
FSLA/Position Type: Full-Time Exempt (Salary) Mid-Level
FSLA/Position Type: Full-Time Exempt (Salary) Mid-Level
Reports to: Integrated Marketing Manager
Position Description:
This is a hybrid position located in Lansing, MI.
Güd Marketing is seeking a creative, motivated relationship cultivator to join our team. This role focuses on building strategic partnerships and managing community and media outreach to expand the visibility and impact of our client partners programs and services.
This is a hybrid position located in Lansing, MI.
Güd Marketing is seeking a creative, motivated relationship cultivator to join our team. This role focuses on building strategic partnerships and managing community and media outreach to expand the visibility and impact of our client partners programs and services.
This specialist will ensure campaigns extend beyond paid media into trusted community spaces — including community organizations, key events and sponsorships, social platforms, influencer networks and local and regional media outlets. They will play a key role in planning and executing integrating multi-platform communications strategies that build public trust, increase credibility, and amplify mission-driven messages.
This role requires someone who is energized by relationship building, culturally competent storytelling, and identifying opportunities where campaigns intersect with real-world communities. They will collaborate cross-functionally with strategy, creative, media and account teams to ensure paid, earned, shared and owned efforts align and reinforce one another.
Essential Responsibilities & Duties:
- Build partnerships with grassroots organizations, community partners, advocacy groups, chambers, cultural institutions, and aligned stakeholders.
- Develop strategic outreach plans that activate and extend communications campaigns through events, sponsorships, ambassador programs and community initiatives.
- Create and disseminate earned and owned media content, social assets and email outreach to reach key audiences stakeholders across a variety of digital and social channels.
- Monitor social conversations, trending topics, and audience sentiment across platforms to identify real-time opportunities for organic engagement, earned coverage, and campaign refinement.
- Oversee influencer and creator relationships from recruitment through content coordination and performance tracking.
- Track, analyze and report performance metrics to inform ongoing outreach and communications.
- Maintain a vetted database of media, influencer, and community contacts.
Essential Skills Necessary:
- Embody the Güd Marketing values — care, curious, driven, embrace differences, do the right thing, can-do attitude.
- Build and sustain trusted relationships with community partners, media professionals and influencers.
- Plan and execute community outreach efforts and develop content to support such efforts.
- Coordinate communications campaign implementation to seamlessly integrated paid, earned, shared and owned media channels and content.
- Translate complex social impact topics into accessible, compelling stories for public audiences.
- Manage multiple timelines and deliverables simultaneously while maintaining attention to detail.
- Track and interpret performance metrics to inform ongoing outreach and media strategy.
- Ensure messaging is culturally competent, inclusive, and aligned with client goals.
- Adapt quickly to emerging opportunities and shifting media environments.
- Maintain organized systems and databases for media contacts, influencer partnerships, and outreach efforts.
Additional Skills & Knowledge:
- Driven by values, committed to equity, and passionate about systems that serve people
- Strong presenter and communicator capable of engaging both media and community stakeholders
- Understanding of influencer marketing and digital creator ecosystems
- Ability to identify media trends and adapt outreach strategies accordingly
- Strong organizational and relationship management skills
- Comfort working in a fast-paced, deadline-driven environment
- Proficiency in media monitoring tools, reporting dashboards, and content management systems
Education & Professional Experience:
- Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or related field required
- 5-7 years of professional experience in community outreach, PR, earned media or integrated communications
- Experience working in an agency environment preferred
- Demonstrated understanding of how paid, earned, shared and owned media channels work together
- Experience supporting mission-driven, nonprofit, or public-sector clients preferred
Travel & Work Environment:
- Hybrid remote/in-office with occasional travel for community events, strategic meetings, presentations, or media engagements.
- Mileage reimbursed when applicable.
Benefits:
- Hybrid work schedule
- Up to 144 hours of PTO during the first year
- 9 paid holidays
- Professional development fund ($1,000/year)
- 401(k) matching
- Medical and vision insurance (100% coverage for employees, with options for dependent coverage)
- Company-funded employee dental insurance
- Generous profit sharing
- Flexible spending accounts (FSA)
About Güd Marketing
Güd Marketing is a comprehensive and integrated marketing firm. Established in 1978, we are one of the oldest and largest marketing agencies in Mid-Michigan, serving the Midwest and beyond. The team at Güd Marketing is curious, driven and caring. We celebrate differences, do the right thing and embrace a can-do attitude.
Through research and diversity of thought, we create insightful strategies designed to enhance the communications goals of the organizations we serve. We distill this information into compelling messages that educate, inspire and move people to create strong, safe, healthy and welcoming communities. To learn more, visit www.GudMarketing.com.
Güd Marketing embraces diversity in all its forms and prides itself on creating a fully inclusive and welcoming environment for our team. We strongly encourage minorities, women, LGBTQ persons and those with disabilities to apply.
Güd Marketing provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender identity, national origin, age, disability, sexual orientation or veteran status. In addition to federal law requirements. Güd Marketing complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation and/or training.
Through research and diversity of thought, we create insightful strategies designed to enhance the communications goals of the organizations we serve. We distill this information into compelling messages that educate, inspire and move people to create strong, safe, healthy and welcoming communities. To learn more, visit www.GudMarketing.com.
Güd Marketing embraces diversity in all its forms and prides itself on creating a fully inclusive and welcoming environment for our team. We strongly encourage minorities, women, LGBTQ persons and those with disabilities to apply.
Güd Marketing provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender identity, national origin, age, disability, sexual orientation or veteran status. In addition to federal law requirements. Güd Marketing complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation and/or training.
Salary : $1,000