Creator Monetization Strategist

The Role

The Creator Monetization Strategist  will own and operate G&B’s Creator Affiliate Program, a strategic, human-first revenue engine designed to help creators build sustainable, recurring income through affiliates, newsletters, and subscriptions.

This role is equal parts strategy, operations, and creator partnership. You’ll be responsible for overseeing program structure, optimizing revenue, managing backend systems, and working directly with talent and managers to turn affiliate monetization into a predictable business line, without burning creators out.

**Position is on-site, in New York City or Los Angeles**

Role & ResponsibilitiesProgram Ownership & Strategy

• Own the day-to-day operation and long-term growth of the G&B Affiliate Program
• Build and maintain custom monetization strategies for each participating creator based on audience behavior, category, and goals
• Implement and evolve a tiered revenue structure (Tier 1 / Tier 2 / Tier 3)
• Define minimum performance benchmarks and manage onboarding/offboarding with care and clarity

Talent & Manager Collaboration

• Lead monthly strategy calls with Executive Director of Studio, talent, managers, and talent to align affiliate strategy with broader brand goals and pitches
• Help position creators as trusted curators, not salespeople
• Maintain strong, trust-based relationships with creators, this role is highly people-facing

Platform & Backend Operations

• Oversee setup and optimization across affiliate platforms (ShopMy, LTK, Amazon, Rakuten, Shopify Collabs, etc.)
• Manage link creation, tracking, attribution, and link-in-bio frameworks

Analytics, Reporting & Optimization

• Own monthly reporting across all creators:
• Gross affiliate revenue
• Platform and category performance
• Conversion insights
• Revenue trends and projections
• Build and maintain standardized dashboards for talent and internal teams
• Use data to refine content strategy, product selection, and seasonal planning

Accounting & Payout Coordination

• Partner with accounting to ensure clean tracking, reconciliation, and payouts
• Manage affiliate revenue flow through G&B aliases or reporting structures
• Oversee monthly revenue splits and talent payouts (based on tier structure)
• Ensure transparency and clarity in reporting to talent

Process & Program Development

• Help document SOPs for onboarding, tracking, reporting, and offboarding
• Continuously improve systems as the program scales
• Collaborate with the Creators’ Studio leadership on long-term growth strategy

Qualifications

• 4 years experience in affiliate marketing, creator monetization, digital commerce, or revenue strategy
• Deep understanding of affiliate platforms and creator monetization ecosystems
• Experience working directly with creators, talent managers, or influencer teams
• Strong analytical skills you’re comfortable living in data and translating it into action
• Operationally strong: systems, tracking, workflows, and details matter to you
• Comfortable collaborating cross-functionally (strategy, accounting, talent, legal)

Who You Are

• You’re strategic but not precious, you like building things that actually work
• You understand creators and respect their relationship with their audience
• You’re calm, clear, and organized even when juggling multiple creators and platforms
• You believe affiliate monetization should feel intentional, not spammy
• You’re excited by scale, but you care deeply about quality and trust
• You like being the person who makes the engine run, and run well

Compensation & Benefits

• Salary Range: $75,000 per year base salary bonus opportunities
• Health insurance eligibility
• Paid time off holidays
• Career advancement opportunities as the Creators’ Studio scales
• Opportunity to help build and shape a high-impact program from the ground up
• Direct access to top creators, managers, and brand partners

Apply now by sending your cover letter and resume to cyndi@gb-dm.com if you're ready to bring hustle and heart to a high-growth team leading the next wave of digital entertainment.

About Us: 

G&B Digital Management is a leading talent management firm representing 100 digital Creators across fashion, beauty, food, family, wellness, and lifestyle. Our CEO has been nominated for CEO of the Year twice, and just took hom the 40 Over 40 award. As a two-time Inc. 5000 Fast Growing Businesses in America honoree, we don’t simply participate in the Creator Economy – we shape it. Our team pairs best-in-class strategy with cultural fluency to grow Creators into category leaders and build brand partnerships that last. With a strong POV, a culture of excellence, and a deep belief in intentional representation, G&B is where talent is developed with vision — and careers are built to endure.