What are the responsibilities and job description for the Demand Generation Manager position at Futurex?
About Us:
Futurex is a leader and innovator in the encryption market, delivering uncompromising enterprise-grade data security solutions. Over 15,000 organizations worldwide trust Futurex to provide groundbreaking hardware security modules, key management servers, and cloud HSM solutions to address mission-critical data encryption and key management needs. Our dynamic team thrives on creativity and collaboration, making us a powerhouse of ideas and solutions.
Job Description:
We are seeking a dynamic and results-driven Demand Generation Manager to lead the development and execution of our SEO strategy and multi-channel demand generation campaigns. This role is pivotal in driving awareness and conversions through both SEO and SEM to generate leads, nurture prospects, and support revenue growth. The ideal candidate will have a strong background in B2B marketing within the technology or cybersecurity sectors, with a proven track record of creating and managing successful SEO and demand generation programs. This role will report to our VP of Global Marketing and will be pivotal in promoting our tech products and services to our target audience.
Key Responsibilities:
· Lead and Demand Generation Implementation:
o Own the execution of comprehensive lead generation and demand generation processes, transforming campaign strategies into actionable initiatives.
o Collaborate with stakeholders to implement campaigns across multiple channels, ensuring alignment with strategic objectives.
· SEO Strategy and Implementation
o Develop and execute a robust SEO strategy to increase organic traffic and improve search engine rankings.
o Perform keyword research to identify high-value keywords and incorporate them into demand generation campaigns, ad copy, and landing pages.
o Optimize on-page elements such as meta descriptions, title tags, headers, and content for SEO best practices.
o Optimize off-page elements to strengthen our domain authority.
o Collaborate with content and web development teams to ensure technical SEO, including site speed, mobile responsiveness, and structured data.
· Analytics and Performance Optimization:
o Monitor and analyze campaign performance metrics, including SEM and SEO-specific metrics like organic traffic, bounce rates, and keyword rankings, to provide actionable insights for optimization.
o Provide data-driven feedback to the campaign team on what’s working, what’s not, and where optimizations are needed, including SEM and SEO-related recommendations.
o Design and deliver ad strategies across platforms like LinkedIn, Google, and organic search, balancing thought leadership, awareness-based advertising, and retargeting/remarketing efforts to drive conversions.
· Strategic Ad Management:
o Develop and manage retargeting and remarketing strategies to drive conversion.
o Collaborate with content creators to ensure alignment between SEO strategies and content development, ensuring optimized blog posts, landing pages, and thought leadership assets.
o Implement testing methodologies to refine targeting, creatives, and messaging, ensuring continuous improvement of CRO and campaign results.
· Reporting and Insights:
o Deliver regular reports on key performance indicators (KPIs) and insights to senior marketing leadership, with a focus on SEM performance by channel and campaign, and SEO metrics such as domain authority, keyword rankings, and organic traffic.
o Leverage analytics tools like Google Analytics, SEMrush, Ahrefs, and HubSpot to evaluate ROAS and SEO impact, identify trends, and uncover opportunities to improve demand generation initiatives.
· Market Research:
o Conduct market research to stay updated on industry trends, customer behavior, competitive intelligence to apply to our SEO and SEM activities.
o Conduct market research to stay updated on industry trends, customer behavior, and competitive intelligence.
Qualifications:
· Bachelor's degree in marketing, communications, or a related field.
· 5-8 years of experience in marketing, with a focus on demand generation and SEO.
· Proven track record of successful demand generation and SEO strategy planning, execution, and optimization.
· Strong analytical skills with expertise in SEM and SEO tools such as SEMrush, Ahrefs, Google Search Console, Google Analytics, Google Ads, LinkedIn Ads, etc.
· Proficiency in data-driven decision-making, with a focus on SEM performance and SEO metrics like keyword rankings, organic traffic, and domain authority.
· Solid understanding of technical SEO, on and off-page optimization, and link-building strategies.
· Strong analytical skills and proficiency in data-driven decision-making.
· Excellent project management and leadership abilities.
· Outstanding communication and interpersonal skills.
· Proficiency in marketing tools and platforms such as HubSpot, social media platforms, and AI tools.
· Pragmatic Marketing Certification is a plus.
· Detail-oriented with a commitment to quality.
· Results-driven and capable of working in a fast-paced tech environment.
· Experience working in the tech industry is required.
· This role is based at our engineering headquarters outside of San Antonio, Texas.
Why Join Us:
· Be part of a dynamic team that values innovation and fosters creativity.
· Work on projects that contribute to shaping the future of the encryption market.
· Opportunity for growth and skill development within a forward-thinking company.
· Competitive salary and benefits package.
If you love technology, SEO and SEM demand generation, we invite you to be a part of our journey.
Application Process:
To apply, please submit your resume and a cover letter detailing your relevant experience and qualifications for this position and why you're excited about the opportunity.
Futurex is an equal opportunity employer.
- Health, dental, vision, life, and short/long-term disability insurance
- Paid vacation, holidays, and sick leave
- Competitive compensation and opportunities for advancement
- Retirement plan with employer contribution match
- Welcoming, family-style corporate culture uniquely suited to fast-paced, entrepreneurial, and motivated individuals
- One of San Antonio’s “Best Places to Work” for nine consecutive years
- This job is at our Bulverde, TX office