What are the responsibilities and job description for the eCommerce & Digital Marketing Manager position at Fusion Optix®?
eCommerce & Digital Marketing Manager (Hands-On)
Fusion Optix | Part of the 3LED Group
About Fusion Optix
Fusion Optix is a technology company built on physics, materials science, and precision manufacturing. We develop advanced optical solutions that enable high-performance lighting systems used by leading lighting brands, designers, and engineers worldwide.
Fusion Optix is part of the 3LED Group, a growing portfolio of lighting and photonics companies spanning materials, components, and finished solutions. Within the group, we already operate multiple digital and eCommerce businesses, creating opportunities for shared learning, systems alignment, and cross-brand collaboration.
The Role
This is a manager-level, hands-on role for a self-starter who is comfortable owning outcomes and executing the work personally.
There is no digital marketing department to manage and no team to delegate to. You will be responsible for both the strategy and the execution of Fusion Optix’s website, eCommerce experience, and digital outreach, while maintaining a high standard of brand and visual consistency.
You will also collaborate with peer teams across the 3LED Group, particularly LEDSupply, to share best practices, align systems where appropriate, and help elevate the group’s overall digital capability.
What You Will Do (Personally)
This role is intentionally not for someone who:
You should have:
About Fusion Optix:
We believe that Bright Minds Make Light Work™. Since 2003, our team of innovators, engineers, and creators has been revolutionizing the way the world experiences light. From our headquarters in Woburn, MA, we design, develop, and manufacture cutting-edge LED components and modules that power lighting solutions in homes, businesses, and critical industries like science, medicine, aerospace, and the military. Our mantra, Bright Minds™, reflects our commitment to fostering a culture of ingenuity, collaboration, and excellence. We are more than a workplace—we're a team of diverse, driven individuals united by a passion for innovation and an unrelenting focus on delivering exceptional results. We value growth and celebrate our people. By promoting from within and rewarding outstanding work, team contributions, and commitment, ensures that talent and dedication never go unnoticed. Our compensation and benefits are crafted to attract and retain the best. In addition to competitive base salaries, we offer quarterly bonuses, profit-sharing opportunities, and a robust benefits package, including: a group wide Fidelity 401(k) plan with a generous 6% company match. The Gradifi program, helping employees pay off student loans or save for their children’s education. Comprehensive healthcare, dental, life, and disability coverage—with 100% of premiums covered for individuals. We are proud to be recognized as a leader in innovation and growth. We’ve been named one of Red Herring's Top 100 Most Innovative Companies in the Americas and featured in Inc. Magazine's list of fastest-growing manufacturing companies in the U.S.. Our patented technologies are trusted by some of the world’s most iconic brands and can be found in over 40 countries worldwide. If you’re ready to bring your Bright Mind™ to a team that’s transforming the lighting industry, we want to hear from you!
Fusion Optix | Part of the 3LED Group
About Fusion Optix
Fusion Optix is a technology company built on physics, materials science, and precision manufacturing. We develop advanced optical solutions that enable high-performance lighting systems used by leading lighting brands, designers, and engineers worldwide.
Fusion Optix is part of the 3LED Group, a growing portfolio of lighting and photonics companies spanning materials, components, and finished solutions. Within the group, we already operate multiple digital and eCommerce businesses, creating opportunities for shared learning, systems alignment, and cross-brand collaboration.
The Role
This is a manager-level, hands-on role for a self-starter who is comfortable owning outcomes and executing the work personally.
There is no digital marketing department to manage and no team to delegate to. You will be responsible for both the strategy and the execution of Fusion Optix’s website, eCommerce experience, and digital outreach, while maintaining a high standard of brand and visual consistency.
You will also collaborate with peer teams across the 3LED Group, particularly LEDSupply, to share best practices, align systems where appropriate, and help elevate the group’s overall digital capability.
What You Will Do (Personally)
- Own and operate the Fusion Optix website
- Manage and update our WordPress / WooCommerce site directly
- Implement changes to site structure, navigation, product pages, and content
- Ensure technical product information, applications, and resources are clear, accurate, and easy to find
- Manage the eCommerce experience end-to-end
- Maintain product listings, workflows, pricing logic, and checkout experience in WooCommerce
- Identify and implement improvements to usability, conversion, and customer experience
- Monitor performance and proactively resolve issues without reliance on outside agencies
- Execute digital marketing and outreach
- Personally run SEO, email marketing, and digital campaigns
- Build, launch, and refine campaigns using performance data
- Translate internal technical knowledge into clear, effective digital communication
- Integrate digital activity with Salesforce
- Ensure leads, inquiries, and customer activity flow cleanly into Salesforce CRM
- Support alignment between the website, eCommerce activity, and sales follow-up
- Use CRM data to inform campaign targeting and performance tracking
- Maintain visual quality and brand consistency
- Create and modify web and marketing graphics as needed (site imagery, banners, email assets, social posts)
- Apply and uphold Fusion Optix brand guidelines across all digital touchpoints
- Ensure visual consistency and professionalism without reliance on a dedicated design team
- Run social and outbound channels
- Manage Fusion Optix’s social presence directly (primarily LinkedIn)
- Curate and publish content from engineers and product leaders
- Establish a consistent cadence and voice aligned with our technical brand
- Collaborate across the 3LED Group
- Work with digital and eCommerce counterparts across other 3LED brands
- Share best practices, tools, and insights—particularly with LEDSupply, a high-velocity eCommerce business
- Identify opportunities for system alignment, cross-promotion, or reuse of proven digital approaches
- Measure and improve performance
- Track traffic, engagement, conversion, and revenue metrics
- Use analytics to guide decisions and prioritize improvements
- Treat the website and digital channels as living systems requiring continuous refinement
This role is intentionally not for someone who:
- Needs a team or agency to execute
- Primarily manages vendors rather than doing the work
- Is focused on titles rather than ownership
- Is comfortable working independently and taking full responsibility
- Can move from idea to implementation without hand-holding
- Has strong digital judgment and adequate graphic design skills
- Enjoys collaborating across brands while still owning a clear scope
- Understands how technical or engineered products are researched and purchased
You should have:
- Hands-on experience with WordPress and WooCommerce
- Working knowledge of Salesforce CRM and digital lead flows
- Practical experience with SEO, email marketing, and analytics
- Adequate graphic design capability (e.g., Adobe, Figma, or equivalent) to execute digital assets independently
- Experience owning digital performance metrics, not just reporting on them
- Real ownership with minimal bureaucracy
- Exposure to multiple eCommerce and digital business models within the 3LED Group
- Direct impact on growth and customer engagement
- Access to differentiated products and deep technical expertise
- Opportunity to help shape scalable digital systems across a growing portfolio
About Fusion Optix:
We believe that Bright Minds Make Light Work™. Since 2003, our team of innovators, engineers, and creators has been revolutionizing the way the world experiences light. From our headquarters in Woburn, MA, we design, develop, and manufacture cutting-edge LED components and modules that power lighting solutions in homes, businesses, and critical industries like science, medicine, aerospace, and the military. Our mantra, Bright Minds™, reflects our commitment to fostering a culture of ingenuity, collaboration, and excellence. We are more than a workplace—we're a team of diverse, driven individuals united by a passion for innovation and an unrelenting focus on delivering exceptional results. We value growth and celebrate our people. By promoting from within and rewarding outstanding work, team contributions, and commitment, ensures that talent and dedication never go unnoticed. Our compensation and benefits are crafted to attract and retain the best. In addition to competitive base salaries, we offer quarterly bonuses, profit-sharing opportunities, and a robust benefits package, including: a group wide Fidelity 401(k) plan with a generous 6% company match. The Gradifi program, helping employees pay off student loans or save for their children’s education. Comprehensive healthcare, dental, life, and disability coverage—with 100% of premiums covered for individuals. We are proud to be recognized as a leader in innovation and growth. We’ve been named one of Red Herring's Top 100 Most Innovative Companies in the Americas and featured in Inc. Magazine's list of fastest-growing manufacturing companies in the U.S.. Our patented technologies are trusted by some of the world’s most iconic brands and can be found in over 40 countries worldwide. If you’re ready to bring your Bright Mind™ to a team that’s transforming the lighting industry, we want to hear from you!