Paid-Social Creative Strategist

Wellow is a fast-growing D2C wellness brand known for premium compression socks that keep customers comfortable and moving. We are looking to scale through paid-social and need a creative strategist who can consistently deliver scroll-stopping creative that lowers CAC and boosts ROAS.

What You’ll Do

• Own the creative pipeline for Meta ads: ideate fresh hooks, angles, and formats; iterate on past winners; retire fatigued ads.
• Partner with creators, editors, and designers—write briefs, review cuts, give tight feedback, and shepherd assets from concept to launch.
• Design concepts, structure tests and work side-by-side with media buyers to interpret results.
• Turn performance data into action—translate CTR, thumb-stop, watch-time, and conversion • insights into the next round of hypotheses.
• Keep the idea engine humming so we never run out of high-potential creatives.

Must-Have Experience

• 4–7 years crafting paid-social ads for D2C brands selling physical products.
• Portfolio of UGC, static, and short-form video ads that repeatedly lowered CAC or lifted ROAS—include metrics and your role.
• Fluent across ad formats (thumb-stop statics, motion graphics, UGC mash-ups).
• Proven collaborator with creators, editors, designers, and media teams.
• Comfortable owning structured creative tests and explaining learnings to non-creatives.
• Track record of keeping channels fresh with an “always-on” idea pipeline.

Bonus Points

• Experience in wellness, apparel, or accessories.
• Hands-on editing chops (Premiere, CapCut, After Effects).
• Familiarity with Dynamic Creative Optimization (DCO).

How to Apply

• Send a short intro and why you are perfect fit for this role.
• Link to your portfolio/reel with notes on two standout ads (objective, your role, key metrics).
• Share your typical process for turning performance data into new creative concepts.

We review applications daily and might invite qualified candidates to a paid test project. Excited to see your work!