Director of Inventory Content

Founded in 2010, Fun Town RV (FTRV) has grown into Texas’s largest RV chain, operating 36 locations and planning to expand. We provide excellent customer service and offer top RV brands for less, backed by a rigorous 100 point inspection process on every RV we sell. At Fun Town RV, we prioritize hiring candidates who are honest, accountable, positive, and passionate about exceeding expectations. If you're seeking a dynamic career with growth potential and competitive earning opportunities, we encourage you to apply!

Overview: The Director of Inventory Content is responsible for leading the strategy, accuracy, and presentation of all inventory content across FunTown RV’s digital and operational platforms. This role ensures that vehicle listings, product data, pricing, media assets, and vendor information are consistent, accurate, and optimized for customer engagement. The Director collaborates closely with the sales, marketing, IT, and operations teams to enhance inventory visibility, drive lead generation, and maintain high standards of data integrity across all dealership locations.

Key Responsibilities:

Inventory Content Strategy & Management

• Develop and execute the company-wide strategy for managing and publishing inventory content.
• Oversee RV product listings, ensuring complete, accurate, and up-to-date information including pricing, specs, descriptions, and photos.
• Standardize inventory presentation across platforms including FunTownRV.com, third-party sites (e.g., RV Trader), and internal systems.
• Maintain brand consistency in tone, visuals, and formatting across all listings and content.

Data Accuracy & Quality Control

• Implement content verification processes to ensure inventory data integrity across all dealership locations.
• Work with internal teams to reconcile discrepancies in unit availability, options, pricing, and VINs.
• Monitor inventory feeds and integrations with DMS, CRM, and third-party marketing platforms.
• Oversee regular audits of online inventory and partner feeds to ensure data accuracy.

Cross-Functional Collaboration

• Partner with Sales and Marketing teams to support promotions, special offers, and seasonal campaigns through optimized inventory content.
• Collaborate with Inventory Management and Purchasing to ensure timely updates of unit arrivals, transfers, and sold statuses.
• Work with IT and platform vendors to troubleshoot feed issues and optimize performance.
• Train dealership teams on inventory entry standards and content workflows.

Media & Digital Asset Oversight

• Ensure all units are accompanied by high-quality images, videos, and 360° tours where applicable.
• Manage the process for collecting, uploading, and updating media assets for each vehicle.
• Coordinate with dealership personnel or external vendors for photo shoots and content generation.
• Develop internal standards for staging, imaging, and presentation to improve engagement and conversion.

Reporting & Optimization

• Track content performance metrics such as lead generation, bounce rate, unit page views, and time-on-page.
• Continuously improve SEO, metadata, and unit page layouts to boost search visibility and web traffic.
• Build reports to monitor content effectiveness and inventory visibility across platforms.
• Recommend and implement new tools, technologies, and practices to elevate content quality and efficiency.

Preferred Qualifications:

• 7 years of experience in content management, inventory merchandising, or digital operations—preferably in the RV, automotive, or powersports industry.
• Strong understanding of dealership management systems (e.g., Motility), CRM systems, and digital feed management.
• Experience working with third-party listing sites, inventory syndication platforms, and SEO best practices.
• Excellent writing, editing, and visual content evaluation skills.
• Proficiency in Microsoft Excel, Google Workspace, and content management systems.
• Proven ability to manage projects across departments and locations.
• Bachelor’s degree in Business, Marketing, Communications, or related field preferred.

Physical Requirements:

• Prolonged periods of sitting and working on a computer.
• Must be able to lift up to 15 lbs for media equipment or training materials.
• Occasional travel to dealership locations for audits, training, and content updates.

Benefits:

• Competitive salary based on experience.
• Health, dental, and vision insurance.
• 401(k) with company match.
• Paid time off and holidays.
• Christmas Savings Plan.
• Employee discount program and ongoing professional development opportunities.

Join Our Growing Team!
At Fun Town RV, we value our employees and provide opportunities for career advancement in an exciting, fast-growing industry. If you’re ready to be part of a company that values hard work and dedication, apply today!

Fun Town RV is an Equal Opportunity Employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, or disability status. Applicants must be authorized to work in the U.S. Drug screening, driving record, and background checks may be conducted prior to and during employment. Content of this ad and fulfillment of offers is sole responsibility of Fun Town RV.