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Marketing & Design Coordinator

Fullerton Tool Company
Saginaw, MI Full Time
POSTED ON 10/23/2026
AVAILABLE BEFORE 11/19/2026
Market & Design Coordinator Marketing & Design CoordinatorFull-time/Non-Exempt

Marketing & Design Coordinator

Full-time / Non-Exempt

Job Purpose

The Marketing & Design Coordinator is responsible for day-to-day coordination of recurring marketing programs, events, and routine requests, while also producing hands-on design and content work and helping maintain a cohesive visual brand identity.

Essential Duties And Responsibilities

  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Key Responsibilities

  • Coordinate FAST Academy logistics, including attendee communications, materials, and follow-up
  • Coordinate trade shows, golf outings, luncheons, and customer events, including preparing and shipping materials and promotional items
  • Manage routine marketing requests from sales, independent manufacturing representatives (IMRs), distributors, partners, and internal teams (Product Development, Customer Service, Engineering, Coating)
  • Create print and digital marketing materials, including logos, typography, color palettes, illustrations, graphics, and shareable write-ups, for sales, signage, and training resources
  • Help develop and maintain a cohesive visual brand identity that reflects the brand's values, positioning, and target audience
  • Ensure consistency and adherence to brand guidelines across all internal and external visual materials
  • Conduct regular audits of visual assets to confirm alignment with brand guidelines
  • Collaborate with the marketing team and cross-functional stakeholders to incorporate brand and visual requirements into website, social media, print, packaging, video, and advertising efforts
  • Research and stay current on industry trends and best practices in visual branding and design
  • Gather customer stories and help develop testimonials, case studies, and sales resources
  • Help train sales staff on website tools, field routine questions, and support nurturing campaigns under the Marketing Manager's direction
  • Coordinate internal branding initiatives, including employee spotlights
  • Help shape video concepts and lead interviews, keeping projects aligned with the intended creative vision while the Design Specialist leads production


Culture

  • Assist with 5S throughout the plants
  • Exemplify Fullerton Tool Company Core Values
  • Other relevant tasks as assigned by supervisor


Qualifications/Education/Skills

  • Bachelor's degree in graphic design, visual communication, marketing, or a related field
  • Experience in marketing coordination, visual design/branding, event logistics, or a related field
  • Working knowledge of graphic design software and tools (e.g., Adobe Creative Suite or similar)
  • Solid understanding of branding principles, visual communication, typography, color theory, and layout/design aesthetics
  • Strong creative and conceptual thinking skills, with the ability to translate ideas into compelling visual designs
  • Strong organizational skills and ability to manage multiple concurrent projects, requests, and deadlines, both independently and collaboratively
  • Strong attention to detail and commitment to delivering high-quality, brand-consistent work
  • Clear, professional written communication skills for customer-facing materials, training resources, and internal communications


Working Conditions - Hybrid

Physical Requirements

Regularly required to sit or stand for extended periods of time. Ability to lift to 20 lbs.

Salary.com Estimation for Marketing & Design Coordinator in Saginaw, MI
$55,743 to $67,464
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