What are the responsibilities and job description for the ASSTISTANT, EMAIL & SMS MARKETING position at FullBeauty Brands?
FULLBEAUTY Brands™ is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.
POSITION SUMMARY:
The Assistant, Email Marketing & SMS Marketing will play a pivotal role within the digital marketing team at FULLBEAUTY Brands, driving digital engagement and revenue through strategic email marketing initiatives. This position is responsible for the seamless execution of daily email campaigns, managing relationships with external agencies, and delivering insightful reports on email performance to inform future strategies.
PRIMARY RESPONSIBILITIES:
- Support the execution of end-to-end email marketing operations for 2–3 brands, including campaign setup, QA/testing, deployment, and coordination with the email operations agency
- Assist in developing and maintaining email marketing calendars and campaign plans aligned with each brand’s promotional and merchandising calendar
- Help evaluate, streamline, and improve email operational workflows in partnership with the third-party agency to support efficient execution
- Analyze campaign performance and prepare reports with insights and recommendations to support future email optimizations
- Build audience segments for email campaigns and assist in the execution of A/B testing initiatives
- Support the development of monthly SMS campaign plans by reviewing historical performance, key seasonal moments, and promotional priorities in partnership with the Manager
- Execute SMS campaign setup, including scheduling, link insertion, copy implementation, and A/B testing
- Coordinate with the Copy team to develop and finalize SMS messaging
- Support the execution of SMS campaigns end-to-end, including legal/compliance checks, testing, and deployment
MINIMUM QUALIFICATIONS:
- Bachelor’s Degree 1-3 years of digital marketing experience with strong focus on email
- Strong Communication Skills (Presentation, verbal and written skills)
- Strong Project Management experience, either in Client/Agency environment
- Knowledge of web design and usability (basic HTML)
- Tech-Savvy (Stay ahead of trends, tech news, emerging media, etc.)
- Innovative (Think outside the box, be creative and resourceful)
- Ability to thrive in a cross-functional environment while juggling multiple responsibilities
- Strong teamwork skills, ability to listen, contribute as a positive and solution oriented team player
WHY JOIN FULLBEAUTY?
- Competitive Health Benefits (Medical, Dental & Vision)
- Employer HSA Contribution
- 401K Match
- Employee Assistance Program
- Hybrid Work Schedule (Corporate)
- Business Casual Attire
- Wellness Initiatives
- 30% Associate Merchandise Discount Across our Family of Brands
- Employee Discount on Travel, Cell Phone Plans and More
- Generous Paid Time Off Program
- Promote From Within Culture
- Commitment to Being an Equal Opportunity Employer
- Life Insurance Benefits
- Internal charity that supports FULLBEAUTY Brands’ associates and their immediate family members during times of extreme hardship
FULLBEAUTY Brands™ is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, age, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
Salary : $60,000 - $64,000