ASSOCIATE MGR, EMAIL & SMS MARKETING

FULLBEAUTY Brands™ is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products. 

POSITION SUMMARY:

The Associate Manager, Email & SMS Marketing plays a key role in supporting digital customer engagement strategies through the planning, execution, and optimization of email and SMS marketing initiatives. This position requires strong analytical, organizational, and project management skills, along with the ability to exercise independent judgment in developing and enhancing digital marketing campaigns. The associate works cross-functionally and contributes to strategic efforts that support brand and revenue goals.

PRIMARY RESPONSIBILITIES:

• Create, manage, and maintain the email and SMS marketing calendar aligned with brand priorities, merchandising strategies, and business goals.
• Independently plan and execute email and SMS marketing campaigns, ensuring alignment with broader brand and digital marketing objectives.
• Develop robust A/B testing plans to optimize key performance indicators such as open rates, click-through rates, conversions, and revenue.
• Partner with the creative team by submitting briefs, providing feedback, and ensuring creative assets support campaign strategy.
• Build and continuously refine automated lifecycle journeys (e.g., welcome series, abandoned cart, post-purchase, re-engagement) to support customer retention and lifetime value.
• Use CRM platforms to segment audiences and personalize campaign content based on customer behavior and preferences.
• Conduct post-campaign analysis, generate performance reports, and identify actionable insights and areas for improvement.
• Monitor competitive and industry trends to inform email and SMS marketing strategy.
• Leverage analytics platforms such as Omniture or Adobe Analytics to assess performance of campaigns and related website metrics.
• Collaborate with third-party vendors and agencies to ensure timely and accurate campaign execution.

MINIMUM QUALIFICATIONS:

• Bachelor’s degree required, preferably in Marketing, Communications, or related field
• 2–3 years of professional experience in digital marketing, with a focus on email and/or SMS campaigns
• Experience with enterprise-level ESPs (e.g., Epsilon Harmony, Oracle/Responsys, Adobe Campaign)
• Strong understanding of email marketing strategy, testing methodologies, personalization, and compliance (e.g., CAN-SPAM)
• Highly analytical and detail-oriented, with proficiency in Excel and familiarity with web analytics platforms
• Excellent written and verbal communication skills
• Ability to prioritize and manage multiple tasks in a fast-paced, deadline-driven environment
• Demonstrated ability to make independent decisions, think strategically, and solve problems creatively
• Team-oriented with a collaborative mindset and willingness to learn

WHY JOIN FULLBEAUTY?

• Competitive Health Benefits (Medical, Dental & Vision)
• Employer HSA Contribution
• 401K Match
• Employee Assistance Program
• Hybrid Work Schedule (Corporate)
• Business Casual Attire
• Wellness Initiatives
• 30% Associate Merchandise Discount Across our Family of Brands
• Employee Discount on Travel, Cell Phone Plans and More
• Generous Paid Time Off Program
• Promote From Within Culture
• Commitment to Being an Equal Opportunity Employer
• Life Insurance Benefits
• Internal charity that supports FULLBEAUTY Brands’ associates and their immediate family members during times of extreme hardship

FULLBEAUTY Brands™ is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, age, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.