Account Executive, Strategic Communications - Beauty & Lifestyle

POSITION

Account Executive, Strategic Communications - Beauty & Lifestyle (New York)

REPORTS TO

Director Associate Director, Beauty

LOCATION

New York, NY

THE COMPANY

Full Picture is a collective of entrepreneurial-minded, cross-industry experts who dream big, connect the dots in unexpected ways, and consistently deliver legacy-defining initiatives for our clients. Through our four divisions - Executive Brand Strategy, Production, and Strategic Communications - we forecast trends, identify key moments, and capture the public's interest to bring our clients' ideas to life.

OVERVIEW

The Account Executive position works closely with the Director and leads media and influencer outreach across the company's beauty division. The ideal candidate has a strong track record of securing top-tier placements and fostering relationships with influencers as well as help ideate across big brainstorms and client strategy.

The ability to interact with staff, clientele, and all external contacts—in a fast-paced environment, sometimes under pressure, while remaining flexible, proactive, resourceful and efficient —is crucial to this role.

It is also required that candidates hold a keen interest in the beauty/wellness/lifestyle industry in which this position centrally operates.

RESPONSIBILITIES

• Assist Senior Beauty Executives in executing strategic publicity campaigns for clients:
• 3-4 years of PR experience working with beauty brands
• At least 2 years of experience managing others
• Agency experience required
•  4-year college degree required
• Established relationships with long lead, short lead and online editors in beauty and lifestyle sectors
• Strong and current understanding of social media platforms and an ability to increase brand awareness and generate press through this landscape
• Established relationships with beauty, lifestyle and fashion influencers
  

Participate in Professional Development opportunities:

• Network with PR professionals and media
  

Attend networking industry events

• Share reports on media news, digital advances, and publications (trade & consumer)
• Contribute innovative & creative ideas to company brainstorms
• Build relationships with hair and makeup experts
  

SKILLS

• Assign, supervise, and manage the activities of an Account Coordinator
• Execute strategic communication plans across clients
• Able to lead, encourage, mentor, and develop junior staff members
• Effective organizational and project management skills
•  Proven ability to work well under pressure with tight deadlines
•  Participate in brainstorms and contribute ideas
• Excellent verbal, written, presentation, organizational and follow-up skills a must
•  Ability to write interesting, creative, and effective press releases, media alerts and press materials
• Create and maintain media pitch grids
• Ability to pitch product and brand profiles
• Possess knowledge of the beauty industry and popular culture
• Ability to coordinate and execute client events
• Able to work in a team environment- someone who is an enthusiastic team player and has the ability to get along with others
• Networking with media, PR professionals and industry events, a must
• Establish and maintain effective working relationships with clients and media representatives
  

QUALITIES AND CHARACTERISTICS

• Passionate about the beauty industry
• Inquisitive about media & industry trends
• Embrace and embody Full Picture Values, defined as:
• EXCELLENCE
• Doing high quality work; being organized, buttoned up and attentive to detail; building revenue; always learning & improving (even if this means stepping outside your comfort zone).
• INTEGRITY
• Treating clients, partners and colleagues with respect; taking the high road; doing the right thing; say it in the room or don't say it at all.
• CREATIVITY
• Pushing the boundaries/status quo; finding the new and most unique way to do things.
• SERVICE
• Responding to colleagues and clients in a timely fashion; communicating quickly and clearly; operating with extreme professionalism; doing the one extra thing; always thinking about how to make the sale (whether to a current or future client).
• OPTIMISM
• Being positive and enthusiastic even when things are difficult; finding the "and" and the "yes"; looking for the solution.
  
  

The Spirit of Full Picture

We take great pride in everything we do to nurture the well-being of our employees - from a comprehensive benefits program and flexible work arrangements to a strong focus on company culture with ongoing skill-building and wellness opportunities. We are an equal opportunity employer, and we welcome all smart, creative, future-focused brains.

Company Benefits & Programs

Full time team members are eligible for the following:

• Benefits: Our comprehensive benefits package includes medical, dental, and vision coverage with a high employer contribution to help you save on costs. We also support your financial future with a 401(k) plan and an employer match.
• Our Hybrid Work Model: We believe in the power of in-person collaboration. Our teams connect in our New York or Los Angeles offices 2-3 days a week to brainstorm, innovate, and build relationships. This hybrid approach gives you both the flexibility of working remotely and the energy of working together.
• Additional Days Off: Designated days off for mental health and wellness, along with an employee Summer Friday program.
• Company Outings: Quarterly Company outings and team activities designed to promote knowledge and connectivity
• Full Picture University (FPU): Designed to fuel professional growth, this program offers ongoing learning opportunities, including exclusive master classes led by our CEO
• Mentorship from Industry Leaders: Get paired with seasoned experts who are committed to helping you grow your skills and advance your career
  

HOW TO APPLY

Please apply through LinkedIn.

No phone calls please.