What are the responsibilities and job description for the Director of Marketing position at Full House Resorts?
What You’ll Do:
Grow the database:
- Win new members from the Colorado Springs and Pueblo corridor through geo-targeted digital, social, CTV, radio, and out-of-home.
- Focus acquisition spend on the guests with the highest lifetime value potential, not just the most sign-ups.
- Build activation programs that turn a first visit into a second and third.
Grow customer lifetime value:
- Lead Chamonix Rewards, including tier strategy, segmentation, and personalized offers that increase carded play and trip frequency.
- Own direct marketing: the right guest, the right offer, the right time, with reinvestment set by what a guest is worth over time rather than on a single trip.
- Spot declining guests early and win them back before they’re gone.
- Partner with player development so host outreach and marketing offers work together.
Build the brand:
- Position Chamonix as Southern Colorado’s mountain escape and give Bronco Billy’s a clear, distinct role alongside it.
- Lead creative, content, PR, and agency partners so both brands speak with one voice in every channel.
- Market the full resort (hotel, dining, spa, entertainment, and events) to drive overnight stays and length of stay.
Lead with data:
- Set annual and quarterly plans and budgets, and report on KPIs and campaign ROI.
- Use guest research, database analytics, and competitive data to decide where to spend and what to stop.
Lead the team:
- Build and mentor teams across acquisition, retention, and entertainment.
Work side by side with gaming, hotel, food and beverage, and finance so marketing is the hub of the guest experience. - Represent the properties with local businesses, tourism partners, and the Cripple Creek community.
What You Bring:
- A track record of revenue and market share growth you can quantify. Launch or turnaround experience preferred.
- Depth in casino database marketing, loyalty, CRM, and digital.
- Fluency in customer lifetime value: you can read a P&L and defend reinvestment decisions by segment. Experience building teams and managing agencies.
EDUCATION AND EXPERIENCE:
Bachelor’s degree required; MBA preferred. Colorado or regional gaming experience a plus.
7 years of progressive marketing leadership in gaming, hospitality, or resorts.
Who This Is Not For
- Someone who wants to be told what to do. You’ll set the direction and own the results.
- Someone who wants to run marketing from inside the marketing department. This job lives on the casino floor and in every other department’s business.
- Someone looking to maintain what’s already here. We’re hiring to change it.
How Success Is Measured:
- Year-over-year net revenue growth
- Cripple Creek market share and share of Colorado Springs gaming spend
- Customer lifetime value by segment, and the share of new members who become high-value guests
- Active membership, carded play, and trip frequency
- Hotel occupancy and RevPAR
- Guest satisfaction/NPS
- marketing ROI
COMPENSATION AND BENEFITS:
$150,000 annually based on experience.
Full House Resorts offers all full-time employees and eligible family members a comprehensive and valuable benefits program that includes medical, dental, vision, life, disability, FSA, and a 401k retirement plan, which includes a matching contribution after one (1) year of service; a generous paid time off program; paid transportation from Colorado Springs and Woodland Park; free local gym membership; tuition reimbursement; fabulous resort perks; and more.
Salary : $150,000