Chief Marketing Officer (CMO)

Fuicelli & Lee is a plaintiff’s personal injury law firm dedicated to advocating for the seriously injured. We are seeking a strategic, innovative, and results-driven Chief Marketing Officer (CMO) to lead our marketing and growth initiatives. This person will play a critical role in shaping the firm’s brand presence, driving client acquisition, and positioning Fuicelli & Lee as a premier personal injury firm in Colorado.

The ideal candidate is both a visionary leader and a hands-on executor—skilled in digital and traditional advertising, data-driven strategy, and brand development. Importantly, this role requires direct management of all SEO and PPC campaigns in-house, not reliance on external agencies.

Marketing Strategy & Leadership

• Develop and execute a comprehensive marketing strategy aligned with firm goals.
• Partner with attorneys, leadership, and intake to drive qualified client leads and conversions.
• Oversee brand reputation, public relations, and community presence.
• Create and manage the firm’s marketing budget, ensuring efficient allocation for maximum ROI.
• Manage and evaluate relationships with select vendors, agencies, and media partners for non-SEO/PPC efforts.
• Identify and assess opportunities for market expansion.
• Build, mentor, and lead a high-performing marketing team.
• Oversee media production, including video creation/editing, digital content, and creative assets.

Advertising & Brand Growth

• Lead multichannel advertising campaigns across TV, billboards, radio, social media, and digital.
• Ensure compliance with legal advertising rules while maintaining compelling, client-centered messaging.
• Oversee content marketing, including blog posts, newsletters, and social media.
• Drive brand-building efforts such as sponsorships, community outreach, and partnerships.
• Negotiate contracts and manage production relationships to maximize effectiveness and ROI.

Digital Marketing (SEO & PPC – Managed In-House)

• Directly manage all SEO strategy and execution, including site structure, content optimization, and technical SEO.
• Run, monitor, and optimize PPC campaigns (Google Ads, Meta, and other platforms) directly in Google Ads.
• Continuously A/B test ads, landing pages, and campaigns to maximize lead generation and conversions.
• Report on campaign performance, trends, and ROI, making adjustments in real time.
• Stay ahead of algorithm updates, platform changes, and emerging digital marketing trends.

Data-Driven Marketing

• Optimize the firm’s website performance and lead generation funnel.
• Develop dashboards and reporting to track KPIs, including lead generation, conversion rates, and channel ROI.
• Regularly analyze market trends, competitor performance, and client demographics to inform strategy.

Community Engagement & Outreach

• Enhance the firm’s visibility through community partnerships, sponsorships, and charitable initiatives.
• Align marketing and outreach efforts with the firm’s values and mission.

Qualifications

• 7 years of senior-level marketing leadership experience (legal, professional services, or high-growth industries preferred).
• Proven success directly managing SEO and PPC campaigns in-house.
• Expertise in Google Ads, Google GA4 Analytics, Meta Ads Manager, and digital campaign optimization.
• Demonstrated success managing budgets and optimizing marketing ROI.
• Strong experience in brand management and multichannel advertising.
• Track record of managing vendor relationships and contract negotiations (non-SEO/PPC).
• Exceptional leadership, communication, and presentation skills.
• Ability to thrive in a fast-paced, client-focused environment.
• Hands-on execution style with high attention to detail.

Preferred Tools & Systems

• Filevine (or similar CRM/marketing integrations)
• Google Analytics
• Meta Business Suite
• CallRail or other call tracking software