Digital Audience Growth Manager

Job Summary:

Responsible for defining audience strategy, building the infrastructure, and driving measurable

results across organic growth, paid acquisition, social listening, community development, and

performance analytics.

Responsibilities:

• Define and execute the organic growth strategy across Instagram, TikTok, X, Facebook,

YouTube and emerging platforms, with the expectation of replicating the large-scale

audience growth (1M followers) you have achieved in previous roles.

• Establish social listening and real-time monitoring systems that position Fuente Latina at

the center of breaking conversations across the global Hispanic media landscape.

• Design the content strategy that integrates planned editorial with rapid-response, news-

Driven publishing—and build the operational workflows to sustain it.

• Develop community growth frameworks that convert passive audiences into engaged

advocates, including journalists, influencers, community leaders, and dedicated

followers.

• Lead paid campaign strategy across Google Ads, Meta, LinkedIn, and programmatic

display/video to drive awareness, donor acquisition, and event registrations.

• Manage budget allocation and optimization with full accountability for CPC, ROAS, and

CPA targets, making data-informed decisions to maximize return on ad spend.

• Design and implement structured testing frameworks (A/B creative, copy, targeting) to

systematically improve campaign performance.

• Shape the narrative strategy, translating complex geopolitical information into

compelling, high-engagement content across blogs, newsletters, video, and social

platforms.

• Direct content collaboration with production teams in Israel and Madrid to develop

human-interest stories that highlight cultural and historical connections between the

Latino and Jewish worlds.

• Establish and maintain brand voice standards that are authoritative, accessible, and

consistent across both languages and all platforms.

• Build and own the measurement framework—reach, engagement, conversion, growth

rate, and sentiment—with clear alignment to organizational outcomes, including

donations, fellowship attendance, and media coverage.

• Drive SEO strategy to position Fuente Latina as the leading search result for journalists

and audiences seeking authoritative sourcing.

• Synthesize performance data into strategic recommendations and present insights to

senior leadership with clarity and confidence.

• Cultivate and maintain strategic relationships with Hispanic media partners, influencers,

and community leaders.

• Lead marketing strategy for the Latin-Jewish Media and Entertainment Alliance,

advancing joint initiatives that promote solidarity and mutual understanding.

• Develop campaigns to drive press coverage and attendance for media fellowships,

expert webinars, and international press tours.

• Performs other related duties as assigned.

Skills / Abilities:

Required

• Demonstrated success growing at least one brand or vertical to 1M followers through

organic strategy, with documented results.

• Professional fluency in English and Spanish, with the ability to write, edit, and develop

strategy at a senior level in both languages.

• Deep expertise in social listening platforms (Brandwatch, Sprinklr, Meltwater, or

equivalent) with a proven ability to identify and act on insights in real time, particularly

in breaking-news environments.

• Strategic command of Meta Business Suite, Google Ads, and programmatic advertising

platforms, with experience directing campaigns rather than solely executing them.

• Advanced analytical capabilities, including Google Analytics, platform-native dashboards,

and attribution modeling, with experience designing measurement frameworks.

• Experience with CMS platforms (WordPress) and email marketing tools (Mailchimp or

equivalent).

• Proficiency with AI-driven tools for content strategy, social SEO, and workflow

automation.

• Proven ability to perform in a fast-moving, breaking-news environment while

coordinating effectively with global teams across multiple time zones.

Preferred

• Experience in media, nonprofit, or mission-driven organizations.

• Knowledge of Hispanic media trends.

• Graphic design proficiency (Canva, Adobe Creative Suite).

• Experience leading crisis communication and brand reputation management during

high-visibility news cycles.

• Track record of early adoption and audience development on emerging platforms

(Threads, BlueSky) and short-form video.

Education and Experience:

• Bachelor’s degree in Communications, Journalism, Marketing, International Relations, or a related field—or equivalent senior-level experience with a strong portfolio of audience growth at scale.
• 7 years in digital audience growth, social media strategy, or digital marketing—with hands-on experience managing multiple brands across different platforms simultaneously.

Physical Requirements:

• Ability to perform work primarily in an office or remote setting, requiring prolonged periods of sitting or standing at a desk while utilizing a computer and telephone equipment.
• Ability to use a computer for extended periods for writing, editing, research, and analysis, requiring close visual acuity to perform activities such as preparing and analyzing data, transcribing, viewing a computer monitor, and extensive reading.
• Ability to communicate effectively and clearly, both verbally and in writing, to exchange accurate information in person, via telephone, and through digital collaboration platforms.
• Ability to occasionally lift and move documents or supplies weighing up to 10 pounds (e.g., carrying research binders, setting up materials for a presentation).
• Occasional requirement for local, domestic, or international travel to attend meetings, conduct interviews, or participate in organizational events. Must be able to travel via common methods of transportation (car, train, or plane).
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.